The March issue of MASSAGE Magazine will include an article on how to run your business (and home life) in a way that makes a positive impact on the environment. In putting the article together, I was surprised by how far some readers have already gone, in terms of conscious decisions to lessen their pollution or energy-wasting footprint on our planet. From basic things like recycling all the way to wind-powered facilities, your colleagues are stepping up to do their part.

The article, “How Green is Your Massage Practice?” also mentions the marketing you can tie into your green habits.

I’m writing now to let you know about a great opportunity for practice promotion. I received this invitation today, and am sharing it with you here:

“The Media/PR Group of Access Intelligence is seeking marketing, PR, business and community relations/CSR experts to contribute case studies and how-to articles on the topic of “green” business practices for a new guidebook, “Case Studies in Outstanding Green Business Practices” that will be published by Media Industry Newsletter, PR News and CableFAX in the early summer 2008.

“To be considered, you must be an excellent writer and communicator who can convey in 1,000 words or less what his/her company is doing to be more environmentally aware and proactive. The article will include a byline of the author and is an excellent opportunity to demonstrate your company’s green efforts to an audience that includes top business executives. Send an e-mail by Feb. 13 with the subject line “Going Green article idea” and include your article idea in 100 words or less. The article must be original and not published elsewhere; byline will be included; authors are not compensated for contribution.

“If your article idea is selected, you will be notified by Feb. 20. First drafts will be due March 14. No calls, please.

Email your idea to Diane Schwartz at Thank you in advance.”

Until next time!