In “Cut Corners and Lose Clients,” the Guest Editorial in MASSAGE Magazine’s March 2011 issue, Jean Shea explains why product quality matters.

“The first step to a successful practice, as a new therapist ventures in to the world of business ownership, is ensuring clients receive a therapeutic experience that leaves them feeling satisfied,” writes Shea, who is founder and CEO of BIOTONE, a provider of professional massage therapy and spa body-care products. “New businesses are expensive to start, and business owners may be tempted to cut corners, not realizing that in the long run, they’re affecting the level of satisfaction experienced by clients, and likely costing themselves money in the form of lost clients.”