In “Selling Products is Smart Business,” the Guest Editorial in MASSAGE Magazine’s August 2011 issue, Cherie Sohnen-Moe and Lynda Solien-Wolfe detail how product sales benefit massage clients, massage therapists’ health and a massage business’ bottom line.

“Product sales are a great diversification method—and profits from them can defray overhead expenses and add to your bottom line,” they write. “It is hazardous—physically, emotionally and financially—to rely on your hands-on work as the sole source of your livelihood, particularly if your work requires intensity.

” Unfortunately, the majority of massage therapists still do not sell products—and of those who do sell products, most aren’t doing it well,” they add. “It’s frustrating for us, because we know what a powerful difference product sales make to one’s income level, in addition to the wellness benefits they provide clients.”