Instead of going into the search for a new massage cream with no plan or strategy, consider looking for the best massage cream for your practice and clients by taking a more specific approach.

As minor as it may seem, the massage cream you choose to use on your clients can play a large role in how those clients feel about the session, both during and afterward. This effect may or may not be conscious or obvious, but it can play into the overall satisfaction a client feels from his or her massage therapy or bodywork appointment.

This is why it is important to actually take the time to find the optimal massage cream for your practice. You want to make sure you are bringing the most value possible to the table for each and every client. In this way, you can keep clients coming back for more and spread the word about your services.

Now that you are clear on exactly why it is so important to pick out a high-quality massage cream—or a small array of various massage creams—let’s talk about that specific approach to finding the best possible massage cream for you and your clients.

There are several ways to go about this, and you may want to incorporate each of these methods, or a combination of all of them, into your search for the optimal massage cream. One of the first, and possibly most important, methods of finding the right massage cream is to take a goal-oriented approach.

This means figuring out a few of the most important goals you seek to achieve in the majority of your massage therapy or bodywork sessions. For instance, if you find yourself performing a lot of deep-tissue work for pain relief, then your goal might be to find a massage cream that could enhance your ability to apply those deep-tissue techniques and better alleviate a client’s pain.

With this specific goal in mind, you would be able to better navigate your search for a massage cream by looking for those creams that have a nice amount of friction or “stick,” which is necessary for those deep and focused techniques. You could also consider searching for a massage cream that contains some kind of pain-relieving ingredient, even if it is incredibly mild.

Another example of one of the more common session goals massage therapists and bodyworkers tend to have is to be able to relax, de-stress and unwind their clients. If this is the case for you, you could look for a massage cream that contains an ingredient reported to induce a sense of calm and relaxation. Usually, this would be some kind of essential oil blended into the massage cream.

A second method to selecting the massage cream of your dreams is called the ingredient approach. This requires knowing one or more ingredients you must have in your massage cream. It can also involve knowing one or more ingredients you absolutely don’t want in your massage cream.

For instance, you may know you love the moisturizing and lubricant effects of a massage cream that contains one or more specific oils, such as grapeseed oil, almond oil or avocado oil. In this case, you would make a point of narrowing down the selection of massage creams to those that contained the oil of your choice, then making your decision from there—hopefully with the help of samples from the manufacturer of the massage cream.