Options are wonderful to have, especially when it comes to procuring the best possible products for your practice as a massage therapist or bodyworker. However, there is a down side to having too many options—all the choices can make it hard to choose which product to purchase.

Massage therapists and bodyworkers who have tried to pick out a new massage cream from today’s market, which is loaded with appealing options, may have firsthand experience with the difficulty of making a decision when you are surrounded by so many choices.

One common response to the type of overload that occurs when so many options are presented to a consumer is to simply give up and walk away, going back to the product the consumer has been using for years without giving anything new a try. For massage therapists and bodyworkers, this can be a common response as well.

Once practitioners of healthy touch have found a massage cream that works for them and their clients, they may be hard pressed to try anything new for a long time. Of course, this is not necessarily a bad thing. As the old saying goes, “If it ain’t broke, don’t fix it.”

The main point here, though, is that it is important to keep an open mind about all aspects of your practice, from the techniques you offer on your massage menu to the massage creams you keep in the cabinet. With an open mind, you can remain aware of areas that could use a bit of improvement or refreshing, and act on this awareness when it would help your practice as a massage therapist or bodyworker.

A great way to stay open minded to all the various massage creams that are now on the market is by periodically taking a look at what your favorite massage cream manufacturers have to offer. Fortunately, the Internet makes this easy, for you can simply log on and peruse the product lists of a number of reputable massage cream manufacturers.

If you take a few minutes to do this every six months or so, you should be able to keep up with what the market has to offer, so you will know when there may be a massage cream you would like to purchase for your practice. With the abundance of options, you are sure to find as you scroll through the product lists for massage creams, you may be wise to have a few “must haves” and “deal breakers” in mind before you begin one of these searches.

For example, if you know you do not want any fragrance at all in your massage cream, that will narrow your criteria for a new massage cream quite a bit. If you also know you want the massage cream to contain only natural, organic ingredients, that will narrow your results even more.

Even with all the options in massage cream, it is imperative massage therapists and bodyworkers stay open to change, rather than risk becoming stagnant and stale.

–Brandi Schlossberg

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