Cell Phone AppLos Angeles, Calif. — Users of health tracking apps and wearable devices can now take their program a step further with Nudge, a new iOS app that helps users compare their overall health with others, regardless of what apps they use. 

Nudge provides users with a Nudge Factor score based on the data they input into the app and import from other trackers. This allows them to engage in friendly competition, as well as challenge themselves to improve their overall health.

“Many apps record daily intake of food, fitness activity, sleep and energy levels. Nudge does this and more,” Mac Gambill, the app’s co-founder and CEO, said. “Nudge is the only app to integrate this data into an index that measures your personal overall health and gives you a score that serves as a marker.  It’s a tremendous motivator.”

Nudge leads the charge in apps that sync data from the most popular health tracker apps and wearables, including the popular MapMyFitness, Moves, RunKeeper, Strava, Up by Jawbone and FitBit. This data, along with information input by the user, produces a Nudge Factor, a score based on Nudge’s evidence-proven algorithm gleaned from multiple studies including United States Department of Agriculture, Center of Disease Control and World Health Organization, as well as applied research from an in-house advisory team of sports and health professionals.

Similar to a Klout score for social media influencers, the Nudge Factor ranges from 1 to 110, with 110 representing optimal health. 

The score is broken down into four categories:

  1. Daily consumption of fruits and vegetables
  2. Hours of sleep
  3. Minutes of exercise
  4. Intake of water

Nudge allows users to connect with others through contacts, social media and Nudge clubs, like Outdoor Adventure, Recipe Network, Runners’ Club, Stress Less and Weight Loss. Through clubs, users can interact with one another to ask questions and offer motivation, support and healthful tips.

Users can also join as circles of friends, coworkers and classmates and participate in friendly competition for the highest Nudge Factor.

“Nudge really stands out in the ways we let people connect and measure themselves,” co-founder Phil Beene said. “It’s the only place where a cyclist using Strava, a runner using MapMyRun and a soccer mom with a Fitbit can connect, compare themselves and compete for the highest score on a common scale.” 

About Nudge

Nudge is a health, wellness and lifestyle company set to transform the healthcare industry by offering insight into individuals’ lifestyle choices. By tracking daily dietary servings, minutes of fitness and hours of sleep, Nudge’s carefully-calculated/evidence-proven algorithm called the Nudge Factor measures the level of health achieved. This allows users to see where they can improve upon their daily life choices, motivating them to pursue an elevated, overall well-being. Launched in May 2014, Nudge is a Tennessee-based company co-founded by Mac Gambill, Phil Beene and Chris Garson.