New Agreement Expands the Ability for Local Healthcare Related Businesses to Generate Phone Leads from Qualified Users

Miami (Vocus) October 21, 2008 —, Inc. (, the leader in local healthcare provider search, announced today that it has entered into an agreement with Ingenio, Inc., a YELLOWPAGES.COM company and a leading provider of Pay Per Call® technology, to feature Pay Per Call ® listings in search results conducted on Care Provider Search™.

As part of the agreement, Ingenio healthcare related Pay Per Call® advertisers will have exposure to millions of consumers who use Care Provider Search™ to find a local provider, including physicians, dentists, hospitals, and other providers of healthcare-related services. users will be able to connect with Pay Per Call advertisers in a personal way via a real-time phone call.

“ follows a strategic direction of aligning itself with companies like Ingenio, Inc. which offer technologies that allow consumers to easily connect with healthcare providers,” said Jose Vargas, president of “Together with Ingenio’s technology, our services can offer healthcare providers the ability to engage with online users like never before.”

The Care Provider Search™, is a local directory tool that allows users to find health providers. The Care Provider Search™ features over 1.3 million providers grouped in main categories such as, Mental Care, Pain Management, Eye Care, Dental Care, Cosmetic/Elective, Women & Fertility, Respiratory Care, Senior Care, Diabetes Care, Child Care, amongst others. users have the ability to search for a provider by category and specialty, name or with an interactive body / symptom animated tool. Additionally, searches can be narrowed by insurance affiliation and geography.

“For consumers who are looking for healthcare related services, it’s important for them to be able to connect with providers in a personal way,” said Matt Crowley, chief marketing officer for YELLOWPAGES.COM. “Our agreement with is a natural fit for Pay Per Call. It gives healthcare providers a unique, targeted and productive way to reach their audience.”

About, Inc., with its flagship web property at, is an online health vertical search company focused on helping users make informed health care decisions.’s Care Provider Search™ is the web’s leading health care provider directory connecting health consumers with health care professionals and health care-related businesses. Care Provider Search™ is featured on, and is further distributed through leading syndication partners such as AOL Health and The Miami Herald. In addition to Care Provider Search™, is a leader in health insurance search through its owned web site, a leading consumer health insurance destination and search engine. To connect health insurance seekers with licensed health insurance brokers and agents, operates BrokersWeb, a proprietary targeted, pay-per-click online advertising network for health insurance marketers. is headquartered in Miami, FL with additional offices in Redlands, CA. For additional information, please visit

About Ingenio, Inc.
Ingenio is a YELLOWPAGES.COM company which is a wholly owned subsidiary of AT&T Inc. Founded in 1999, Ingenio, Inc. a leader in live-search commerce, is helping the services economy flourish online by connecting buyers and sellers around the world. Ingenio applications offer sellers the tools to acquire and monetize customers while providing consumers a means to interact with sellers rather than websites. Ingenio live-search commerce applications include: Pay Per Call®, a pay-for-performance advertising service that enables the purchase of live customer phone calls generated through Ingenio Inc’s online and mobile search advertising network. Ingenio earn per call applications, Ether® and Live Advice, empower live experts to sell their services to individuals seeking real-time, personal and customized answers to their questions. For more information please visit

YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading Internet Yellow Pages (IYP) and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure to more than 38 million monthly unique visitors (comScore Media Metrix, March 2008).

*The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Yahoo! Local, Yahoo! Yellow Pages, AnyWho, and

© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein relating to AT&T, Inc., Ingenio, Inc. and LLC are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. Ingenio, Ether, Pay Per Call and all other Ingenio marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.


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