HealthiNation, the preeminent on-demand video health network, and Imaginova, a leading science and technology digital media and commerce company, today announced that they have formed a syndication partnership to distribute HealthiNation videos on LiveScience.com. Developed and hosted by leading health experts, the high-quality videos cover medical and lifestyle issues, encouraging viewers to take control of their health and enabling them to have more informed discussions with their doctors. The dedicated HealthiNation video player can be found in the Health section of LiveScience.com.
HealthiNation videos are independently developed with professionals who translate medical jargon and complex health issues into simple, easy-to-understand language. The videos include in-depth descriptions of specific health concerns, which range from understanding cancer treatment options to how to get a better nightÂ™s sleep. They also provide viewers with preventative tips, available therapies, personal stories and insightful visuals of the body.
Our goal at HealthiNation is to encourage people to make positive choices when it comes to their health and well-being. The videos are great resources for anyone looking for a clear and concise explanation of a health problem, says Raj Amin, co-founder and CEO of HealthiNation. WeÂ™re thrilled that our videos will now be featured alongside LiveScienceÂ™s award-winning editorial content.
LiveScience provides its intellectually curious community with the latest scientific research and discoveries. With direct access to HealthiNationÂ™s videos, LiveScience readers will have an added resource for making informed, health-conscious decisions, says Anthony Duignan-Cabrera, ImaginovaÂ™s Editorial Director of Consumer Media. WeÂ™re excited to offer our passionate audience original content from one of the most trustworthy sources of health-related videos on the Web.
LiveScience.com is part of the Imaginova Network of media properties that provides original content to a passionate and highly engaged intellectually curious audience. Its content is frequently syndicated to leading portals such as Yahoo!, MSNBC, AOL and Fox News and the site recently won the 2007 Online Journalism Award for Specialty Journalism from the Online News Association.
HealthiNation is the leading multi-platform health video network providing accurate, easy-to-understand information that enables consumers to take control of their health in real ways. HealthiNation develops its short-format programs with seasoned producers and trusted health care experts, delivering information in a unique interactive approach that engages viewers. HealthiNation can be found in over 20 million households on Video On Demand (VOD) through partners such as Comcast, Charter, and Cox Communications, as well as across the internet through its quality online affiliate network, including Yahoo! Health, USNews.com and Answers.com. For more information on HealthiNation, please visit www.healthination.com.
Imaginova is a leading digital media and commerce company and the preeminent online destination for the Intellectually Curious. The Imaginova Network of media properties, including LiveScience.com, Space.com, Aviation.com, Newsarama.com and Space News (SpaceNews.com), delivers engaging and entertaining editorial and multimedia content to a robust community of curious and well-informed users. Imaginova’s original content is syndicated to major online portals and licensed by educational publishers and institutions. Imaginova is also the premier source of innovative consumer and educational products available at OrionTelescopes.com, LiveScienceStore.com, and StarryNightStore.com. Founded in 1999, Imaginova Corp. is privately held and based in New York City, with offices and news bureaus in Virginia, California, Toronto and Paris. For more information, please visit www.Imaginova.com.
Russell Lamontagne, 212-255-5340
Emily Zyborowicz, 212-703-5873