Just as a psychologist would do, Overcoming Binge Eating connects with each individual, and gathers detailed information such as distinct eating triggers, motivation, self confidence, stage of change, and barriers to change. Then, using HealthMedia's Fusion(TM) technology, Overcoming Binge Eating creates a personalized, highly tailored program to help individuals control their eating and enjoy a higher quality of life.
An untailored version of the program is being used successfully by treatment centers and individuals throughout the world, and has been proven to reduce frequency of compulsive overeating by 40 percent, and significantly reduce symptoms of depression and anxiety. Highmark Inc. and other health plans and employers are recognizing and responding to the need to address binge eating, and are offering the newly enhanced and tailored binge eating program to their members and employees over the next few months.
"Highmark has long been at the forefront of leading initiatives aimed at fighting obesity in children and adults. We are very pleased that HealthMedia has developed an online program to address binge eating," said
"Like insomnia, binge eating is one of those issues that affect productivity and a range of medical outcomes, particularly when binge eating is co-morbid with chronic conditions such as diabetes and heart disease," said
"Researchers now believe that like other eating disorders, there are psychiatric reasons for binge eating and it all feeds into an obesity epidemic that seems to start in childhood," said NBC reporter
This program is just one part of HealthMedia's national campaign to call attention to binge eating. In the U.S. alone, BED is estimated to be responsible for
"Binge eating disorder – often a secretive illness – frequently goes undiagnosed so it is hard to get a true picture of how many people suffer," said
Binge Eating Facts:
— Binge eating now tops the nation's list of eating disorders – more prevalent than anorexia and bulimia combined
— BED sufferers repeatedly consume large amounts of food at one sitting (more than 1,500 calories), and often eat to cope with stress or numb themselves from depression or past traumas
— According to a recent study, 3.5% of females and 2% of males (over 6 million Americans) suffer from binge eating
— Up to 25% of obese individuals suffer from BED, a fact that assumes even greater importance as the national rate of obesity is peaking at an all-time high. Obesity is the second cause of preventable deaths in the U.S. and over 25 percent or 50 million Americans are considered obese
— Most binge eaters are desperate for help, but stigma and embarrassment often prevent them from seeking treatment
— While treatments such as cognitive-behavioral therapy (CBT) can be effective for binge eaters, too many go undiagnosed and too few know where to go for help
— Many binge eaters have reported that diet and weight loss treatment programs recommended by their doctor not only ignored the psychological and emotional elements, but in many cases caused their BED to escalate
About HealthMedia, Inc.
HealthMedia, Inc. is the world's innovator in combining advanced technology and behavioral science to effectively emulate a health coach via the web. HealthMedia applies its revolutionary Fusion(TM) technology to address the five most problematic pain points facing the health industry today: participation, scalability, cost, efficacy, and return on investment. HealthMedia's suite of interventions provides automated web-based coaching for wellness, disease management, behavioral health, and medication adherence with proven outcomes, increased compliance, reduced medical utilization, and increased productivity – boosting profitability for health plans, employers, pharmaceutical companies, and behavioral health organizations. Clients include Kaiser Permanente, Johnson & Johnson, Daiichi Sankyo, Fresh & Easy Neighborhood Market, Inc., Community First Health Plans, and nine Blue Cross Blue Shield organizations across
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SOURCE HealthMedia, Inc.