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YOUR FRONT DESK sets the stage for your client’s experience with you. It’s the first thing they see when they enter your massage practice or spa, and it’s where they connect with you to get ready for their service.
As your business looks for a fresh start and with social distancing measures still in place, now is the time to rethink your front desk experience to maximize what it can do for you and your clients.
How can your business continue to create friendly and inviting experiences while still following COVID-19 guidelines? Use these front desk best practices to create an elegant and relaxing atmosphere.
A point-of-sale solution designed for you
A crucial aspect of your front desk experience is your hardware setup. You’ll want to invest in a POS solution that allows you to do everything from one place, while still matching the aesthetic of your business for a modern look.
Square Appointments on Square Register provides you with a beautiful, sleek solution that has integrated hardware and software so you can book and confirm appointments, manage inventory, accept payments, and check out customers all from Square Appointments. No need for extra tablets, phones, or separate software since everything works together.
With contactless payments being a must, Square Register lets clients check out with their preferred payment method like tap credit cards or mobile wallets. Square Register also offers a separate client-facing display to minimize contact, while enabling clients to discreetly tip. You can store credit cards on file for automatic billing, or allow for remote payments like invoices and prepayment, all through Square Appointments.
You can also add the 6.5-foot customer display cable to your Square Register to easily set up checkouts for an additional protective barrier.
A clean and inviting reception area
Since the front desk represents your business, you want it to match your brand’s look and feel, while also imparting the fact that you’re prioritizing the safety of your clients.
Beyond masks, this could include setting up plexiglass barriers, wearing face shields, or spreading out your reception area to give clients more space. COVID-19 has changed how consumers want to interact with their favorite businesses, with many potentially preferring some of these measurements to continue even after the pandemic.
Square Register’s separate client-facing display is also customizable so you can uplevel your countertop by showcasing your logo and business name right on the screen, welcoming clients the moment they walk in!
Before clients arrive, you want to make sure someone will be there to help welcome them in.
Match your bookings with employee schedules so you can ensure the right number of staff will be there to assist your client. Look into appointment booking software that integrates with employee scheduling to make staffing easier.
Square Appointments on Square Register allows you to view availability and scheduling for up to 20 staff calendars from a single large screen to seamlessly see your staffing and appointment needs all in one place. With Square Appointments, massage practices can also use Square Assistant, an AI-enabled automated messaging tool that responds to your clients directly and quickly to confirm, reschedule or cancel their appointments via SMS, saving time, reducing no-shows, and avoiding manual work.
This past year has required your massage practice to change and adapt to new ways of doing business.
These safety protocols are likely to linger long after COVID, changing how clients expect to interact with you both now and in the future.
Your front desk experience sets the tone for your client’s visit and it’s important to make it feel special as customers continue to return to normal day-to-day activities. Uplevel your massage practice with an elegant front desk setup that provides the welcoming experience your clients deserve!
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