Massage therapy is all about touch. Learning the business side of the operations is hardly different. Managing a successful massage practice takes a special touch–one you can learn through home-study courses.
Taking a massage business home-study course can help you target business strategies, attract new clientele or generally expand your business knowledge.
In the bodywork industry, it’s common to find many practitioners who are excellent massage therapists, but who lack business skills. The lack of knowledge shouldn’t come as a surprise–many massage schools teach students the ins and outs of massage therapy, but don’t tackle business management topics for those who want to run their own practice, leaving therapists to fend for themselves.
One of the topics you might want to delve into is creating a business model. By establishing a business model, you can determine what you need to break even financially, estimate the demand for the needs you can offer, learn about business zoning restrictions within municipalities and set business plans.
This course can help you find what works for you. Should you start at home, rent office space or buy property to open your practice? Determining what your financial limits and goals are can help you in establishing a successful business.
When you know your goals and limits, then you can start finding clients. Without proper marketing, no one will be able to find you. With sites like Facebook, Twitter, Google+ and other social networking sites, the marketing possibilities are endless.
Classes on marketing can teach you about writing news releases, educating the public, sales promotions, client retention, customer service and getting referrals from other practitioners. Getting your name out to the general public is key in promoting your newly formed business. And with your determined location, you can know how to cater to your surrounding clientele.
On the more technical business end remains managing your practice and (if any) employees.
Home-study courses also teach you how to manage an office budget, maintain a ledger and proper balance sheet, maintain client records and the ins and outs of confidentiality laws.
And while you’re at it, don’t forget about taxes. Home-study courses can teach you about what tax deductions your practice might be eligible for and the importance of paying payroll taxes.
Learning about business ethics can also be helpful. A home-study course on business ethics can help your practice in determining fees, tips, gift certificates and dealing with employees.
Make sure to check with your national and state licensing bodies to make sure the courses you select are acceptable for continuing education credits.