Most people donÂ™t stop to think about what type of sweeteners they use and what the differences between them might mean for their overall well-being. The debate between sugar and the blue, yellow and pink packets is ongoing, and the question is: how important are these differences to people? As a new Harris Poll of 2,602 U.S. adults surveyed online between May 5 and 12, 2008 by Harris InteractiveÂ® shows, Americans are split on the importance of knowing what sweeteners are used, and a majority do believe artificial sweeteners are only somewhat or not at all safe. Specifically:
While Americans may not believe these artificial sweeteners are completely safe, there is no level of concern over them at the moment:
There is a generational difference on attitudes towards artificial sweeteners. Specifically:
At the moment, Americans are divided on the importance of knowing about their sweeteners and lean towards thinking artificial ones are not that safe. As more information about the different artificial sweeteners comes out, people may start to become more concerned and we might see some shift in those numbers. But, for now, there are no worries about using the pink, blue or yellow packets.
This Harris PollÂ® was conducted online within the United States between May 5 and 12, 2008, among 2,602 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondentsÂ™ propensity to be online. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated. Full data tables and methodology for this study can be found at www.harrisinteractive.com.
These statements conform to the principles of disclosure of the National Council on Public Polls.
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About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.
Harris Interactive Inc. 6/08
Tracey McNerney, 585-214-7756