New iPad-compatible app offers video demonstrations and photos

Champaign, IL–Elite athletes including Michael Phelps, Dara Torres, and Lolo Jones rely on sport massage to stay healthy and to outperform the competition. Now everyone can have access to the massage techniques that keep athletes at the top of their game with Sport Massage iPad Version With Video (Human Kinetics, 2011). Written by renowned sport massage therapist Michael McGillicuddy, the special iPad edition includes more than 80 video clips and photos of the most effective massage techniques for pre- and post-competition.

“Whatever sports you play, sport massage will give you 20-percent extra–extra performance, extra protection and extra time per game, per season, per career,” McGillicuddy says.

Demonstrating the same techniques he used to prepare the world’s elite track and field athletes for Olympic competition, McGillicuddy shows how to stretch, warm up and activate primary muscles as well as minimize injury, pain and fatigue. Throughout the iPad edition, readers will also have access to advice and variations for specific sports along with specific massage recommendations for basketball, running, cycling, football, golf, tennis, baseball, soccer and swimming.

“Massage can eliminate much of the internal muscle resistance,” McGillicuddy says. “The result is restoring, rejuvenating, and inspiring athletes to continue to perform at high levels.”

Sport Massage iPad Version With Video is now available through Apple’s App Store for $19.99. For more information about Human Kinetics, visit www.humankinetics.com or call (800) 747-4457.

About the author

Michael McGillicuddy is a certified massage therapist specializing in sport massage and a sought-after professional in his field. He has worked with numerous elite athletes and at national competitions for the Association of Tennis Professionals (ATP), the U.S. Figure Skating Association and U.S. Fencing as well as at the 1996 Atlanta Olympic Games. McGillicuddy graduated from the Florida School of Massage Therapy and is an approved provider for the Florida State Board of Massage Therapy. His education has been shaped by leading sport massage therapists, including Benny Vaughn, Jack Meagher, Aaron Mattes and Rich Phaigh. McGillicuddy owns the Central Florida School of Massage Therapy in Winter Park, Florida, where he teaches and practices sport massage. He lives in Orlando, Florida.