LEXINGTON, Kentucky (January 16, 2012): The International SPA Association (ISPA), managed by Associations International (AI), is pleased to introduce Trish Dever as the new Public Relations Director for the association. Dever will work with media outlets around the world to promote the spa industry’s message of health and wellness, along with the unique offerings and products of ISPA members.

Dever is a graduate of the University of Louisville, with a bachelors of arts in communications with over 20 years experience as a public relations and communications professional for a variety of associations and corporate clients.

“It is thrilling to join the highly accomplished team at the International SPA Association. Advancing and promoting the health and wellness benefits of the spa industry is a truly wonderful opportunity.” said Dever.

Dever will handle day-to-day media relations for ISPA and collaborate with the staff on the association’s publication Pulse, a magazine written for the spa professional with insight on the latest trends and news in the industry. She will contribute to the ISPA website, social media platforms, and provide direction on digital media outreach and video production. The annual ISPA Conference & Expo held at the Gaylord Palms Resort & Convention Center in Kissimmee, Fla. from Oct. 15-17, 2012 will also be a key focus.

About the International SPA Association

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on experienceispa.com.

About Associations International

With 35 years of expertise, Associations International (AI) specializes in managing all aspects of national and international associations. AI provides a boutique experience that focuses on building long-term partnerships with our association clients. An in-depth management company, AI offers a myriad of services including membership development, event management, marketing, communications, public relations, sales, education and credentialing. Clients include the American Volleyball Coaches Association, Bourbon Women Association, Kentucky Petroleum Marketing Association, International Coach Federation, International Coach Federation Foundation, International SPA Association, International SPA Association Foundation, Quest International Users Group, Receptive Services Association of America and Women’s Basketball Coaches Association. To learn more about AI visit TheAIEdge.com.