by Debbie Roberts
With Father’s Day just around the corner, adoring families everywhere are scouring racks of ties and endless rows of wallets in search of the perfect gift for Dad. So why not give it to them?
Dads work hard and play hard, and occasionally they need a little pampering, too—manly pampering, of course. So this Father’s Day, give your clients an ingenious way to treat Dad by turning your spa into a man cave for males only.
Here are a few ideas to spark your creativity:
1. Offer Dad-centric services
Feature services that sound as manly as Dad is. Things to add to your menu of services for the day may include treatments like traditional sports massages, rugged man facials and macho manicures.
2. Turn your waiting area into a mini sports bar
It may sound extreme, but it can be a nice touch to add some “bar” food to your spa menu for the day. Lay out snacks like peanuts and pretzels and offer your male clients an ice cold beer when they come in (why not; Moms get champagne for Mother’s Day, don’t they?).
Scatter some sports memorabilia around the room, too, to give it an authentic feel and bring in a TV set for the day if you don’t already have one (make sure to put the sports channel on!). And of course, don’t forget to dress the part by having all of your staff wear their favorite sports jerseys.
3. Throw in some prizes
Contact local sports clubs, batting cages, driving ranges, stadiums, sporting goods stores and restaurants in your area and ask for some door prizes. You can offer them free advertising in the form of in-house signage and a mention on all of your promotional materials from flyers to press releases.
Father’s Day is a day of celebrating the most important men in our lives: our Dads and husbands. So make the day fun for you, your staff and your guests. Trust me, Dad will love it!
And the best part? No more ties!
Debbie Roberts, L.M.T., is the innovator of the Assessment, Treatment & Muscle Stabilization (ATM)™ Technique. She is the owner/operator of Massage and Fitness Professionals Spa in Stuart, Florida, seamlessly blending her expertise in personal fitness and sports injury rehabilitation with a unique day spa experience. Her book So You Want to Own a Spa, What Are You Thinking? is an instruction manual for would-be spa owners full of wit, humor and practicality. She’s currently creating a “Spa Business in a Box” full of done-for-you business templates, checklists and scripts that will be released later in the year. Roberts is also the founder of Debbie Roberts Seminars, a CEU company providing continuing education for massage therapists and personal trainers. For more information, go to www.DebbieRobertsSeminars.com.