Los Angeles, CA (Sept. 10, 2012): IItty Bitty Bra, the popular bra line created for women from the small to average size range, continues to support the fight for a cure against breast cancer by promoting awareness and encouraging research to finding a cure. For the entire month of October 2012, 10 percent of all sales from Itty Bitty Bra will be donated to Susan G. Komen for the Cure, the world’s leading breast cancer movement. Additionally, Itty Bitty Bra is also donating 10 percent of all sales from their Silicone Breast Petals. These useful accessories are reusable for up to 15 times. They come in special cases that are included with the package that allow for their sustainability. Itty Bitty Bra also includes breast cancer information cards that are sent out with all merchandise that not only promote awareness but encourage testing.

Creator and designer Jane Hodgdon says, “Itty Bitty Bra was created to foster a healthy body image, to encourage women to feel good about themselves. We want to extend ourselves to this cause since it is among the leading issues we face today as women. We all have friends, family and co-workers whose lives have been affected by this disease and we wanted to do our part in finding a way to bring an end to the suffering caused by breast cancer.” Itty Bitty Bra is also proud to say that with their pink signature bra, a staple in the collection, proceeds from this piece are donated all year round!

A superior alternative to brands with imprecise sizing or exorbitant pricing, Itty Bitty Bra combines comfort and style to the underserved market of women who fall within a smaller size range. Consistently growing in popularity, the line has drawn a loyal following among career women and celebrities alike, including Taylor Swift, Rachel Ray, athlete Misty May-Treanor, Amber Heard, Jessica Lowndes of the CW’s “90210” and ABC’s “Dancing with the Stars” Samantha Harris and Cheryl Burke. The Itty Bitty Bra collection includes Signature looks in essential shades of nude, black, white and pink to the more glamorous Couture pieces in leopard and polka dot prints and rhinestone detailing, the ever popular strapless pieces and the new strapless sequined bras, all available from sizes 32AAs through 38B. The collection also includes matching camisoles, thong panties and boy shorts, in specialty boutiques and stores including Fred Segal in Santa Monica, CA and on the website www.ittybittybra.com.