Jaime HuffmanABINGDON, Virginia — Universal Companies is delighted to announce that Jaime Huffman, MPH, joined its team on July 30 as senior vice president of spa development.  In her new position, Huffman leads the product development, education and equipment teams.

“We are very glad to welcome Jaime to the team. She has an impressive resume, with more than 25 years of leadership experience in spa, hospitality, education and healthcare,” Brenda Elliott, Universal Companies CEO, said. “Her experience and understanding of the complexities involved in delivering an exceptional spa experience makes her a perfect fit for this spa development position.”

A widely respected spa and hospitality industry leader, Huffman was most recently with The Grove Park Inn in Asheville, North Carolina, where she was executive spa director, member of senior operations. There, she helped The Grove Park Inn Spa become one of the most highly ranked spas in North America. 

Prior to her 14-year tenure at The Grove Park Inn, Huffman provided operational and educational services in two hospital-based wellness centers, a medical/psychological group practice and in her own consulting business. She holds a master’s degree, a license in therapeutic massage and bodywork, and she is a certified corporate speaker.  

“I am excited to be part of Universal Companies,” Huffman said. “We provide a full range of solutions that allow customers to create their perfect spa — whether they are looking for equipment, doing a major renovation or building a new spa — and I’m looking forward to sharing that with the industry. We also help spa customers find solutions for training and education, and of course, product development has always been at the heart of Universal Companies’ mission statement, delivering innovative solutions to maximize our customers’ success. I am very pleased to be a part of this mission.”  

Huffman has worked with a host of prestigious clients, including Mandarin Oriental in New York, Hawks Cay in Florida and Stoweflake Mountain Resort & Spa in Vermont. She is a sought-after advisor, teacher, writer and speaker in the hospitality industry and has been a catalyst for positive change in the spa industry. 

She served as president of the Federation of State Massage Therapy Boards (FSMTB), on the executive committee of the International Spa Association (ISPA), as chair of the North Carolina Board of Massage and Bodywork Therapy, as an instructor for the American Hotel and Lodging Educational Institute and as advisor for several colleges. She currently serves on the advisory board and as a professor for UC Irvine’s Spa and Hospitality Management program. Huffman has also contributed to numerous industry textbooks that are used in spa management courses internationally.

About Universal Companies

For 32 years, more than 30,000 spa professionals in 47 countries have trusted Universal Companies to be their single-source supplier, providing thousands of products to help them manage and grow their businesses. Located in beautiful and historic Abingdon, Virginia, we distribute furniture, fixtures, equipment, implements, supplies, and spa apparel to customers from the largest spa to the independent practitioner. Universal Companies also offers professional skin and body products, retail items, and merchandising tools, and provides spas with innovative consulting services, educational materials, and training options. For more information about our company, please call 800-558-5571 or visit www.universalcompanies.com.