Innovative new approach to spa experience will showcase Comphy custom linens for treatment rooms and retail
“It’s always a great honor to work with other innovators in the industry, so we were thrilled to work with the JW Marriott team on this project,” Mia Richardson, CEO and founder of Comphy Co., said. “Our design team worked closely with Kenneth Ryan, senior director, Global Spa Operations Marriott International, to take their treatment rooms to a new level. It’s been an exciting collaboration.”
Spa by JW is driven by the JW Marriott brand ethos of making luxury less intimidating and more accessible. Unlike typical luxury spa arrival areas, Spa by JW guests will be greeted at a circular Curator’s Desk to explore options from full-service to express spa treatments. The new concept offers guests an intuitive experience that is luxurious, yet purposeful, with treatments and products designed to address four core benefit states: calm, indulge, invigorate and renew.
“Our guests are incredibly passionate about well-being, but they don’t always have the time to invest in cultivating it,” said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts. “They are looking for an experience that delivers true impact and results that are tailored to their state of mind.”
The beautifully appointed retail area is accessible via an open and inviting lounge space. Guests will be invited to browse products thoughtfully presented for interactive use, and the retail will feature both traditional and non-traditional spa products, such as Comphy sheets for home bedding.
“We collaborated with Comphy Co. to help achieve a consistent look in our treatment rooms with custom-designed bed skirts, which hide unsightly cords,” Ryan said. “The microfiber sheet and skirt are white creating a seamless line. To give the treatment rooms a pop of personality, custom saddles were designed in unique patterns and styles. From urban to tropical, Comphy authentically captured the culture and style of each Spa by JW destination.”
About Comphy
Known for innovation, quality and sustainability, Comphy has been the leading manufacturer of microfiber linens for the Spa industry for over 10 years. Comphy offers bedding sets in numerous colors and sizes, as well as duvets, pillow shams, quilted blankets and throws, and will soon be introducing a Baby line. Comphy has five divisions, including Hotels & Resorts, Bed and Breakfasts and Wellness. Learn more at www.comphy.com.
About JW Marriott
JW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today’s sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 65 JW Marriott hotels in 25 countries; by 2015 the portfolio is expected to encompass 79 properties in 28 countries.