Kidz-Med Inc. (the Company), a subsidiary of American Scientific Resources, Inc. (Pink Sheets: ASFX), today announced that they are planning on introducing two educational health related videos for children titled A Hospital Trip with Dr. Bip and Dr. Bip™s New Baby Tips to their website,, in the fourth quarter of 2008.

Dr. Christopher F. Tirotta, board certified pediatric anesthesiologist, and CEO of American Scientific Resources, created and produced the widely acclaimed videos which originally sold thousands of copies across the English-speaking world.

The pre-operative video, A Hospital Trip with Dr. Bip, explains to youngsters what to expect when they go to the hospital for surgery. Dr. Bip™s New Baby Tips is designed to explain to young children what to expect when their Mom brings home a new baby.

Dr. Tirotta says, A surgical routine and the introduction of a new baby to a household can be extremely traumatic for a child. Both videos are narrated by an endearing animated character that makes learning about these two stressful experiences enlightening and entertaining.

He further states, As a doctor who works with children, I experience first-hand the stress they endure on a daily basis. Therefore, I felt compelled to ease the fears of children by providing them with an outlet that may make these experiences easier for them to understand. The videos also provide parents with an added tool in which to calm their child.

The Company recently announced plans to add to their health and safety line in order to provide consumers with products that have not yet been introduced to the US market. Moreover, the addition of a new 100% all-natural children™s multivitamin has been well received by Kidz-Med™s online customers.

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc. was founded in 1993 by Dr. Christopher F. Tirotta to create and sell educational books and videos for children on various health-related matters. Today, Kidz-Med, Inc. is leading the pediatric and children™s health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit or the corporate web site,

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
Ronald Garner
Investor Hotline: 760-692-1167
Kidz-Med, Inc.
Erika Stanczak, 845-255-2200