Gardiner, New York (Nov. 11, 2011): Kiss My Face, a leader in natural personal care, names Steve Michaelson Chief Executive Officer of the company. A highly regarded industry veteran, Michaelson has held high level leadership positions at a diverse set of retailers including Chief Marketing Officer at Supervalu, CEO of internet retailer Fresh Direct and as Senior Vice President of Wegmans. Michaelson became a fan of the Kiss My Face brand at Wegmans when building their Nature’s Marketplace, the supermarket industry’s first natural food and personal care “store within a store” during the 1990’s. In addition to retailing, Michaelson has extensive experience in brand and product management with companies such as Sara Lee Corporation and Procter & Gamble.

“Kiss My Face is a great brand, with an outstanding line of natural products. I look forward to working with the passionate Kiss My Face team, helping more customers develop the affection to the Kiss My Face brand that I have had for many years,” says Michaelson. Ron Gordon, Kiss My Face’s Chairman, and a veteran of leadership positions at Procter & Gamble and Playtex adds, “The new management team at Kiss My Face is dedicated to building our future success around the essence of the current tag line ‘Passionately Natural, Incredibly Effective’ — great natural products that provide the natural products industry’s best efficacy.”

With over 25 years of experience in the world of consumer goods, as well as his fresh perspective and enthusiasm for natural products, Steve Michaelson is poised to build on the success pioneered by founder Bob MacLeod and Steve Byckiewicz. “Steve and I are very pleased to have Steve Michaelson take over the helm at Kiss My Face,” says Bob MacLeod.

About Kiss My Face

Kiss My Face, a natural beauty and personal care company, is a pioneer in the natural and organic industry. Kiss My Face was founded by Bob MacLeod and Steve Byckiewicz, two long time vegetarians searching for healthy body care alternatives. The company was founded on a 200 acre organic farm in New York’s beautiful Hudson River Valley and has been operating out of a nearby converted barn and feed store ever since. Bob and Steve remain actively involved in the Kiss My Face business to this day. From moisturizers to liquid soaps, shave creams to body oils, Kiss My Face has a natural, highly effective, product for you.