HOWELL, Mich., July 8, 2009 — Howell, Mich.-based LaVida Massage, a unique massage center that promotes health and wellness, today announced its newest franchisee, Julie Ann Gabriel of Howell, Mich. John Hoose, founder of LaVida, made the announcement.

Gabriel will operate a new franchise location in the Farmington, Mich. area, with a target opening scheduled for Fall 2009. A customer herself, Gabriel was intrigued by the high caliber of service, ambience and professionalism experienced during her own visits to LaVida. In addition, she was particularly impressed by the ease and functionality of the center’s online booking features, which she describes as essential, yet unmatched in the industry. As a certified massage therapist with a business degree from Baker College, LaVida is an ideal venture for Gabriel.

“I was impressed by the availability of appointments and ease of scheduling, specifically the ability to book online,” said Gabriel. “I did a great deal of research on all similar franchise concepts out there and, in the end, the others did not compare to the LaVida concept. Only LaVida has a streamlined online business model making it easy and convenient for busy customers to book an appointment on their time.”

Finding a niche in the booming health and wellness industry, operating a LaVida Massage franchise provides clients with a gender-neutral, relaxing and therapeutic recluse from the bustle and fast-paced nature of daily life. With affordable pricing and convenient online booking and appointment reminders, LaVida customers are welcomed seven days a week to an elegant and comfortable environment, as they choose from a variety of offerings. From extensive massage therapy, including relaxation, couples, deep tissue, hot stone, prenatal, chair and corporate massages to facial services, aromatherapy and cosmetic procedures, LaVida services facilitate therapy and rejuvenation for the mind and body.

“As the health and wellness industry continues to thrive, we are proud to be a driving force of business development,” said Hoose. “This franchise opportunity furthers our mission to provide the best customer service and attention to the growing number of LaVida clients across the country.”

Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich. For more information, visit