LIVONIA, Mich., March 14, 2011 – LaVida Massage, a Commerce, Michigan-based massage and wellness center, has announced the opening of a new LaVida location in Livonia, Michigan. LaVida Massage Founder John Hoose made the announcement.

The new center, located at 30985 Five Mile Road in Livonia, opened earlier this month. Its spacious 2,100 square feet features a total of eight massage rooms.

The center will provide a number of services and products specifically designed to meet the needs of both men and women in the area, including a variety of massage therapy options, such as Swedish, couples, deep tissue, hot stone, prenatal, chair and corporate massages performed by certified massage therapists.

The center will be owned and managed by Vijay Patel. Patel, a former electrical engineer with more than 10 years of experience, took an interest in LaVida because of its franchise and managerial opportunities. Patel has also been a Livonia resident for 10 years.

“I’ve always enjoyed the responsibilities associated with management,” said Patel. “Owning and managing my own center gives me the freedom to do what I enjoy, while growing the LaVida brand and customer base in the area.”

Founded in 2007, LaVida has locations that span the U.S., with several more centers slated to open in 2011. The company has doubled in size in the past year, and is positioned for substantive growth as clients continue to find unmatched value in the benefits of visiting a cost-effective, high-quality massage center.

“I’m very excited to welcome the Livonia center to the LaVida family,” said Hoose. “Livonia is the first of our new locations to open this year, with many more expected throughout the coming months.”

The location will be open from 9:30 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday, and offers convenient online scheduling 24 hours a day.

Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida continues its expansion throughout the U.S. For more information, visit