HOWELL, Mich., August 20, 2009 — Howell, Mich.-based LaVida Massage, a unique massage center that promotes health and wellness, today announced the regional expansion of its Mich.-based franchise, where developer partners Bill Holden and Larry Shifflett opened the doors of the first LaVida location in Clemmons, N.C. John Hoose, founder of LaVida, made the announcement.

As previous franchise owners, the men identified an opportunity in the growing health and wellness industry and the largely untapped market for professional massage services in the area. After their initial introduction to LaVida, the men were immediately impressed by the unique qualities distinguishing the company as a standout in massage therapy: exceptional service; affordable price points; elegant ambiance; franchisee mentorship; and convenient and easy to navigate online booking tools. Most importantly was the fact that LaVida lies in an industry that has managed to dodge the negative effects of the recession.

“LaVida is a business that is a true pleasure to own,” said Holden. “It’s an opportunity that works with consumer demand instead of against it, and provides the growing number of individuals that are prioritizing health and wellness an outlet at which to accommodate their massage needs.”

Holden and Shifflett were appointed master developers of the LaVida franchise in the Carolinas. In addition to operating their individual Clemmons location, they have assumed responsibility for distributing licenses to other prospective franchisees in the geographic region. Besides the obvious opportunity afforded to the men when committing to serve as the area’s master developers was the obvious affinity toward LaVida as a company itself.

“I love the fact that LaVida offers a gender-neutral and inviting environment,” said Shifflett. “It’s a place that instantly emits a feeling of comfort, and that’s the kind of place people are going to want to seek out or come back to.”
With affordable pricing and convenient online booking and appointment reminders, LaVida customers are welcomed seven days a week to choose from a variety of offerings. From extensive massage therapy, including relaxation, couples, deep tissue, hot stone, prenatal, chair and corporate massages to facial services, aromatherapy and cosmetic procedures, LaVida services facilitate therapy and rejuvenation for the mind and body.

Since the Clemmons location opened in February 2009, it has seen consistent monthly growth. Each month, the business is offering a specific massage and facial promotion. For August, a deal is currently running on 90-minute massages.

 “As the health and wellness industry continues to thrive, we are happy to be introducing the LaVida model to different markets,” said Hoose. “I have every confidence that the Clemmons location will provide exceptional services and great value to our expanding Southern customer base.”

Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage and facial services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich. For more information, visit