Increased profits call for new locations, franchisees, clients and members
Commerce, MI. LaVida Massage has reported increased profitability, expansion and overall growth beyond original projections for 2013. LaVida Massage is an innovative Commerce, Michigan-based therapeutic massage and wellness franchisor.
Particularly, from 2009 to date, LaVida Massage reports:
- Annual revenue up 148 percent each consecutive year
- Membership sales across the network have increased more than 310 percent
- A staggering 115-percent increase in new clients
In short, both membership and new clients per center throughout the network has grown fourfold in the same number of years.
LaVida Massage is a rapidly growing international network, and while the holistic health services industry has contracted slightly in recent years, LaVida Massage remains on a rapid growth trajectory. As part of Entrepreneur Magazine‘s “Hot Franchise Picks” for 2011, 2012 and again in 2013, LaVida Massage is breaking rank with competition.
“More and more people are taking advantage of all that LaVida Massages has to offer—including both franchise owners and guests,” says Peggy Davis, LaVida Massage CEO. “The future is bright for LaVida Massage.”
With key markets throughout the U.S. rapidly increasing—specifically in the Midwest and the Southeast—the corporation has strategically grown more than 35 percent in 2012, and continues to steadily expand in profitability well into 2013. The unique health service-based franchise model expects to double current growth projections before the end of the year with nine new centers opened thus far in 2013 and six (possibly more) new centers slated to open nationwide within the next 12 weeks. LaVida Massage is seeing the most rapid growth within the Alabama, Florida, Georgia, Illinois, Michigan, South Carolina, Tennessee, Texas and Virginia regions.
Massaging profitability at individual clinics
In addition to a steady increase in corporate business growth, individual centers across the nation have increased within the same year-long period.
“Because of our steady business model, and ongoing franchisee support we are seeing sizeable increases in membership sales across the country, meaning we’re actively building a strong and loyal clientele base,” Davis says. “This is a direct reflection of the quality of service LaVida Massage provides, and the character and reputability of our brand and consummate professionalism.”
Profit into practice
In support of its core brand goals, LaVida Massage is developing a new consumer-facing website set for launch in October 2013. The site includes new and improved brand imagery, content and information as well as updated online booking options. This new site is easy to navigate, better organized and better optimized to reach clients and franchisees, alike, and is part of LaVida Massage’s growth plan in response to the increase in sales, franchises and business.
The LaVida Massage Franchisor is dedicated to keeping reinvestment a top priority through its fundamental business goals. By giving the franchise team the tools they need to grow and prosper within their markets, and creating guest satisfaction with the resources for a convenient service model, LaVida Massage is upholding these values.
Introducing LaVida Massage branded products
Further building on the tenants of a substantially growing business model and the need for an enhanced client experience, LaVida Massage is now offering a line of self-branded essential oils. This product, which marks the first-ever product line in the LaVida Massage name, is marketed as an aromatherapy add-on to any LaVida Massage facial or massage session to assist in effectively aiding relief from sore joints, aching muscles and a number of additional physical and psychological ailments. They will be available for purchase for at-home use.
Offering a variety of scents, including eucalyptus, peppermint, lavender and tangerine, LaVida Massage is currently rolling out the line at their wellness centers nationwide, and will be at all locations by September 2013.
About LaVida Massage
LaVida Massage is a leading provider of health and wellness services. Offering an array of affordable and convenient therapeutic massage modalities, LaVida Massage caters to busy, active lifestyles in gender and age-neutral settings.
As more consumers understand and seek the mental and physical health benefits that massage therapy has been proven time and again to offer, the LaVida Massage Corporation franchise continues to grow to meet this demand in the thriving holistic health and wellness industry. LaVida Massage, a member of the International Franchise Association (IFA), has more than 50 centers in 20 U.S. States and in Canada, and has more branches opening in 2013 and beyond. For more information, visit www.lavidamassage.com.