CANTON, Mich., July 23, 2009 — Howell, Mich.-based LaVida Massage, a massage center providing health and wellness services, recently announced the grand opening of its new Canton, Mich. location, operated by Mark Davis of Brighton, Mich. John Hoose, founder of LaVida, made the announcement.

Located at 42142 Ford Road in Canton, Mich., the newest LaVida location offers its clients a therapeutic retreat from daily responsibilities while serving up the best in massage therapy at affordable prices. LaVida offers various massage services ranging from Swedish, couples, deep tissue, hot stone, prenatal, chair and corporate massages.

With over 18 years’ experience in retail ownership and operation, Davis’ interest was sparked by the growing health and wellness industry. Departing from the fast-paced movement of the retail floor, Davis saw an opportunity in offering clients a soothing environment in which to support and nurture their natural well being and personal health. Further encouraged by the success and vitality of the LaVida location nearest him, Davis was spurred to embark on a franchise of his own.

“I am thrilled to join the LaVida family,” said Davis. “LaVida offers unparalleled benefits for franchisees and the business model ensures top quality massage services at the most reasonable price.”

“We are proud to welcome Mark and the Canton location to LaVida,” said Hoose. “As the economy continues to suffer, personal health and wellness continues to remain among the few industries unaffected. We look forward to expanding our services through Michigan and the U.S. as we work to accommodate and exceed client needs.”

Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich. For more information, visit