HOWELL, Mich., November 10, 2009 — Howell, Mich.-based LaVida Massage, a massage center providing health and wellness services, recently announced that it signed a new franchisee in Troy, Mich. John Hoose, founder of LaVida, made the announcement.

Troy franchisee, Mark Axler has selected a site for the new location at the northeast corner of Long Lake and Livernois in Troy. The newest LaVida location will offer clients a therapeutic retreat from daily responsibilities while serving up the best in massage therapy at affordable prices. LaVida offers various massage services ranging from Swedish, couples, deep tissue, hot stone, prenatal, chair and corporate massages. The Troy opening is slated for the first quarter of 2010.

For more than 20 years, Mark Axler worked at a metro Detroit IT company, but was recently laid off, finding himself as one of over 17 percent of metro Detroiters currently unemployed. Axler then became interested in pursuing a new path in the growing health and wellness industry. Axler saw an opportunity in offering clients a soothing environment in which to support and nurture their natural well being and personal health. Further encouraged by the success and vitality of several LaVida locations in Michigan, Axler decided to open his own LaVida.

“I see a great opportunity to start over again and work on something that I can really build from the ground up,” said Axler. “LaVida offers a proven business model, step-by-step guidance on everything from lease negotiations to hiring assitance, a technologically savvy business system, and the opportunity for growth in the constantly evolving health and wellness sector.”

“We are proud to sign Mark on to the LaVida family,” said Hoose. “LaVida has shown that even in the worst of times people are unwilling to forgo health and wellness services. We believe that business model resonates with potential franchisees and that’s why we’ve seen continued growth month after month. LaVida has doubled its franchise base nationwide in the last year and we believe we will do the same next year.”

Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Howell, Mich. For more information, visit