BOSTON, MA- The owner of Lavinia Borcau Skin Care Day Spa and creator of LaVie Organique™ skin-care products recently announced nationwide debut of her Boston, Massachusetts-area day spa’s organic product line at the International Spa Association’s (ISPA’s) 20th Anniversary Conference & Expo in Washington, D.C. Spa industry expert Lavinia Borcau has devoted more than 20 years to adapting traditional skin-care methods of her native Romania to the needs of the U.S. spa market. The internationally certified aesthetician and former economist combines high-level skin care and business expertise with insider’s perspective on the business needs of her potential channel partners.
Nothing wasted, nothing wanted
What sets Borcau’s brand apart from other organic product lines are its two defining concepts: elegance and simplicity. “Everything the skin needs is contained in the line’s seven synergistic formulas,” said Borcau.
Borcau’s concise, super-efficient design approach eliminates the need for a large, confusing array of products. “This single integrated set of products is not only easy for providers to manage,” she said, “but also convenient for their clients to understand and use.”
With their subtle scents, silky textures and soothing effects, Borcau’s high-performance products capture the essence of the classic European spa experience. “By integrating this elegant experience into a brand based on a true commitment to quality, value and environmental responsibility” said Borcau, “the LaVie Organique Skincare System delivers sustainable luxury in every sense of the word.”
Truth in a jar
Borcau anti-aging brand is grounded in realism and scientific facts. “There are no overnight miracles in skin care.” she emphasizes. “My gradual, holistic approach is for people who want to avoid or limit invasive cosmetic procedures. Its safety and effectiveness have been tested by time and confirmed by the latest research studies.” In contrast to all the hype and misleading claims that pervade today’s skin-care market, Borcau’s brand promise is both simple and impressive. “Everything in the jar is true.”
About LaVie Organique™ Skincare System
The LaVie Organique Skincare™ brand emerged from Borcau’s rigorous aesthetics training, hands-on experience in developing natural facial treatments and true commitment to healthy skin-care and lifestyle practices. This comprehensive noninvasive method of maintaining a naturally beautiful, youthful appearance integrates gentle, effective all-natural skin-care products, a high-efficiency facial fitness regimen and online advice about skin care, diet, fitness and stress reduction at http://blog.lavie-organique.com.
About Lavinia Borcau
Internationally accredited aesthetician Lavinia Borcau is the founder of the Lavinia Borcau Skincare Salon and its signature LaVie Organique Skincare™ brand. As a CIDESCO diplomate, Borcau holds the most prestigious professional title in her field. Borcau’s two decades of success as the owner of a highly respected Boston-area day spa reflect her lifelong dedication to professional and personal excellence. Before pursuing her aesthetics license, Borcau earned a degree from the Academy of Economic Study in Bucharest Romania. In 1979, she began her 10-year career economics and during that time achieved her personal goal of winning the 1985 Romanian rock climbing championship.