Research and Markets ( has announced the addition of the “Cough and Throat Remedies in the United States 2008” report to their offering.

The cough and throat remedies market has undergone significant fluctuations during 2002-07, due mostly to the relative severity of annual cold/flu seasons. Yet, another cause of volatility came in 2007 and 2008 as the industry faced strong challenges from the U.S. Food & Drug Administration (FDA) regarding the efficacy and safety of children’s remedies, which resulted in a late 2007 voluntary recall of infant’s cough formulas. In addition, the market waits further decisions from the FDA about formulas for children aged 2-6 years, as well as impending legislation seeking to curb abuse of remedies based on dextromethorphan (DXM), the passing of which will certainly affect sales in the coming years. Beyond a detailed analysis of these factors, this report also addresses:

  • the impact on remedy sales of population growth among children, women, and the elderly
  • possible strategies for turning the negative publicity surrounding children’s products into marketing advantages
  • the competitive context for manufacturers, including brand qualities that set the leading players apart from the rest of the market
  • detailed exploration of usage of cough and throat remedies, as well as attitudes and motivations among respondents to Mintel’s exclusive consumer survey and analysis of the Simmons NCS
  • new product trends, including the rise of natural/drug-free/homeopathic or otherwise alternative remedies

Companies Mentioned:

- Food and Drug Administration- Halls- Wal-Mart Stores (USA)- Ricola Usa Inc.- CVS Corporation- Cadbury Schweppes Americas Confectionery- Wyeth- Walgreen Co- Consumer Healthcare Products Association (CHPA)- Procter & Gamble USA- Centers for Disease Control and Prevention- National Association of Convenience Stores- Johnson & Johnson- Target Corporation- The Kroger Co.- Safeway Inc- Whole Foods Market Inc- Wild Oats Markets, Inc- National Public Radio Inc.- Airborne Inc- Adams Respiratory Therapeutics, Inc.- The Quigley Corporation- U.S. Consumer Product Safety Commission- American Pharmacists Association (APhA)- Chain Drug Marketing Association- World Self-Medication Industry- Rite Aid Corporation- U.S. Bureau of the Census- Cadbury Adams USA LLC- Prestige Brands Holdings, Inc.- Combe Incorporated- U.S. Bureau of Labor Statistics- Discovery Channel- National Institutes of Health- Duane Reade, Inc- National Association of Chain Drug Stores (NACDS)- Henry J. Kaiser Family Foundation- Supervalu Inc- Pfizer Inc- Bayer Corporation- Novartis Pharmaceuticals Corporation- World Health Organization- CDMA Development Group (CDG)- Drug, Chemical & Associated Technologies Association (DCAT)

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