The business of massage therapy isn’t done on the massage table alone. It takes a knowledge of business practices to run your practice efficiently. Potential clients need to know how to find you. If not, your list of clients isn’t going to grow.

By learning the practice of massage marketing and other business practices in the privacy of your home or office through home study courses, massage therapists can easily implement these tools into practice.

In the enduring economic strain that is today’s business market, many therapists are searching for cost-effective ways to increase business and productivity.

An Internet search revealed numerous home study courses that are available to any massage therapist to take to fulfill his or her continuing education requirements. Some of the topics offered in these home study courses include massage therapy as a low-cost health care option, product sales, product integrity, expense cutting, ethical marketing practices, beneficial business habits, legal marketing restrictions and ethical representation of advertising. The courses teach how to implement the top marketing methods to target your clientele.

And if you don’t know social media programs by now, get with the program. Social media sites like Twitter, Facebook, Myspace, LinkedIn, YouTube, Google + and Foursquare need to be in your vocabulary. These are simple, free marketing tools you can use to target your customers. In these venues, therapists can network directly with existing customers and expand their resources through promotions on the different sites.

Other home study resources can teach you how to utilize these sites to your advantage. For instance, they can help you develop your online profile, help target your online contacts as prospective clients and how to avoid online business blunders.

Make sure to check with your national and state licensing bodies to make sure the courses you select are acceptable for continuing education credits.

–Jeremy Maready