Healthy living for everyone is at the heart of Idaho-based Melaleuca™s business concept. A leading manufacturer and distributor of wellness products, the 23-year-old company is continuously searching for more ways to improve quality of life for its more than a half million members. Recently, Melaleuca partnered with LifeLock to offer its members the best in identity theft protection.

Nationwide, reported incidents of identity theft made to the Federal Trade Commission continue to rise as the crime accounts for more than 32 percent of all fraud and identity theft complaints, according to 2007 data. Under its new partnership announced today with LifeLock, Melaleuca™s members will be able to take advantage of LifeLock™s complete package of identity theft protection at a discounted rate.

The need to educate consumers of the fast growing crime of identity theft is more urgent than ever. LifeLock™s identity theft protection has always been on the forefront of providing the public knowledge and peace of mind. Our partnership with Melaleuca will allow LifeLock to continue to educate more consumers, said LifeLock CEO Todd Davis.

Identity theft has become the number-one crime in the nation, passing up drug trafficking, according to the U.S. Department of Justice. This fast growing crime costs Americans more than $1.2 billion annually, and the length of time a victim invests in clearing their good name can be 177-300 hours, according to the Federal Trade Commission.

As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members™ credit files, and requests that members™ names be removed from pre-approved credit card offer and junk mail lists. LifeLock members are also entitled to LifeLock™s WalletLock„, eRecon„ and TrueAddress„ services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of Social Security numbers, credit card numbers, driver™s license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock™s TrueAddress service searches to see if members have had a change of address form filed and alert them to ensure they are aware of the change. The company™s services are backed by a $1 million total service guarantee.

About LifeLock®

Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company™s secure facility in Tempe, Ariz. LifeLock ( is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.

About Melaleuca

One of the world™s largest online and catalog retailers, Melaleuca offers its members exclusive benefits and a unique shopping experience as the premiere manufacturer of hundreds of exclusive wellness products. Originally founded in 1985 with a line of eight products, the company has since developed more than 350 unique health and wellness products making use of the best of nature through substantiated science.

LifeLock, Tucson
Jason Ovitt, 480-307-1909
Executive Director, Public Relations