Boston-based Ferrante & Associates offers a free "green marketing" guide to help marketers and businesses make smart environmentally-friendly choices.

Weston, MA (PRWEB) October 14, 2008 — Ferrante & Associates, Inc., has released, "Green Marketing 101: A Step-by-Step Guide," for marketers and business owners. The free guide is available at the Ferrante & Associates Website.

Written specifically for businesses and marketers, "Green Marketing 101: A Step-by-Step Guide," outlines five steps business people can take to help make smart choices when it comes to developing "green" marketing campaigns. The Green Marketing 101 Guide also explains many of the confusing choices facing business people today when it comes to incorporating "green" practices into their marketing projects.

"Although the idea of going green sounds great, it’s not always easy to figure out which choices we should make that positively impact the environment," says Audrey Ferrante, President of Ferrante & Associates. "More and more, clients are asking me about things such as using recycled or certified paper or environmentally-friendly inks. They are truly confused about the array of choices presented to them. I developed the Green Marketing Guide to help educate people about how they can incorporate ‘green practices’ into their marketing projects."

The Green Marketing 101 Guide helps businesses and marketers sort through their options with regard to specifying paper and inks and discusses the most efficient methods for printing, designing a mail piece, and creating a mailing list. In the paper discussion, for example, people will learn the difference between mill broke, pre-consumer, and post-consumer waste, paper bleaching, and what the various certifications mean. According to Ferrante, just because a paper carries the Forest Stewardship Council (FSC) certification doesn’t mean the printer who uses the paper is certified – a fact many people do not know.

In addition, the Green Marketing 101 Guide covers environmentally-friendly printing processes and mailing and fulfillment strategies, what these choices will mean for the bottom line, and how these choices can help companies connect with customers and grow a business.

About Ferrante & Associates, Inc.
Ferrante & Associates is a Boston-based multi-channel provider of graphic design, print, web, mail, and fulfillment solutions. The company is committed to staying on the forefront of "green" marketing processes by helping its clients identify market choices that are both affordable and environmentally-friendly. Ferrante & Associates can be reached by phone at 781-891-4328, via the web, or by email at info @ ferranteassoc.com.

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