Pioneers of pregnancy skin care introduce new spa products and treatments at 2013 International Spa Association Conference
Costa Mesa, CA. The creators of Mama Mio have announced the launch of a new and improved pregnancy range and Mio High Intensity body care range at the 2013 International Spa Association Conference (ISPA).
“As the ‘tried and true’ pregnancy brand for spa directors and their properties, we are very proud of our reputation as a brand that really delivers on its promise,” says co-founder Jill Dunk. “We understand the needs of a pregnant woman implicitly, and are so proud of our new and improved products and services.”
Long considered the gold standard in pregnancy skin care and professional spa treatments, Mama Mio is set to launch new retail packaging, even cleaner formulas, even more effective versions of our best-selling hero products like Tummy Rub Butter, along with several brand new skus in early 2014. “When spa directors have pregnancy needs, we are who they call,” says Dunk.
Mama Mio’s new streamlined back bar and improved retail assortment allows spa partners to truly elevate their pregnancy offerings. “I love all of Mama Mio’s beautiful formulations,” said Charlotte Prescott, spa director at The Biltmore in Miami, Florida. “They work….and are truly yummy. I used Mama Mio through both my pregnancies. I treated my daily smothering of omegas as my morning spa ritual. The oil and super rich body cream left me fully nourished, and the beautiful aroma made me put a smile on my face.”
Eight years on, Mama Mio is set to create another brand new category, Skin Fitness, targeting a lifestyle rather than a lifestage. Mio High Intensity Body Treatments target the key concerns of women—cellulite, pudgy tummies, décolleté droop and upper arm wobble. A range of firmers, smoothers, shapers, tighteners, muscle motivators, circulation boosters and superfood moisturizers, Mio High Intensity Bodycare provides exactly the skin solutions women need in their quest for smooth, strong, firm, gorgeously fit skin.
Mio is high energy, feel-good, dynamic and proactive to help spa-goers bounce off the table, re-energized, inspired and ready to take on the world. New treatment names with retail product name recognition and easy to execute dry room protocols make Mio Body Treatments a great addition to spa clients’ fit skin needs and the bottom line. “The Fit Skin concept really resonates with our spa clientele,” says Prescott. “It’s very exciting to see the new direction that Mio is taking! Mama Mio has always been a line that I felt was for all women through the many stages of life.”
About Mama Mio
In 2005, Mama Mio created a range that pioneered a new category in the beauty business–pregnancy skin care. Considered the pregnancy experts worldwide, Mama Mio’s “no nasties” policy guarantees safe and effective products at all stages of pregnancy. Loved by moms around the world, Mama Mio is the go-to pregnancy brand. Voted Best Spa Treatments by Pregnancy & Birth Magazine, Mama Mio’s innovative luxury body treatments are pregnancy staples at more than 300 five-star spas around the world, including Canyon Ranch, Ritz Carlton, Luxury Family Hotel Group, Champneys Town Spas and Pezula South Africa.