Market CranioSacral Therapy Through Education, MASSAGE Magazine

For those who provide nearly any kind of complementary health care, it can sometimes be tough to switch hats and become a marketing director rather than a healer. Among those who choose to make a full-time career out of noninvasive methods of health care, business and marketing concepts are not usually strong points. Of course, there are exceptions to this rule, but most complementary health care providers could use a bit of motivation when it comes to marketing their services.

This may be especially true of those who provide a form of complementary care known as CranioSacral Therapy. The reason it can sometimes be a bit difficult to figure out the best methods of marketing CranioSacral Therapy may include the fact that one’s local community may need to be educated about the techniques and benefits involved in this gentle touch therapy.

While many people these days may have a better understanding and acceptance of the wide-reaching benefits of massage therapy, these same people may not have a firm grasp—or any grasp at all—on what it means to receive CranioSacral Therapy and the kinds of conditions that can be addressed with this light touch technique.

Therefore, marketing and getting the word out about CranioSacral Therapy can be quite important for the practitioner who is looking to bring in new clients and help a greater range of people through CranioSacral Therapy. Fortunately, there are several ways to shine the spotlight on CranioSacral Therapy within one’s local community.

For starters, consider sending out a press release about CranioSacral Therapy and the fact that you are trained in this technique and providing the service locally. The press release should be sent to all nearby media outlets, including newspapers, magazines, radio stations and television stations.

By searching online, you should be able to find templates and examples of successful press releases, on which you may wish to base your CranioSacral Therapy press release. If you are not a skilled writer, reach out to a friend or a professional who can help you put this together.

Once the CranioSacral Therapy press release has been written, attempt to find the appropriate person to send it to at each media outlet. Given that CranioSacral Therapy is a method of complementary health care, you may want to call media outlets and ask if they have a specific editor or reporter who handles topics related to health. If so, this may be the best person to receive your press release on CranioSacral Therapy.

Obviously, getting a story on you and your CranioSacral Therapy practice into a local newspaper or other media outlet is a wonderful way to educate your community on CranioSacral Therapy and at the same time market your services. However, there are other ways to go about this as well, and it may be worth it to try each and every one.

These other methods of marketing CranioSacral Therapy can range from giving a presentation to a community organization to placing pamphlets in relevant and receptive clinics, stores and gyms.

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