April 17, 2009 — The following articles are the top 15 most-read news stories for March on MASSAGEmag.com.

Marketing and practice-building articles topped the list, followed by several health and industry news items. Kathy Gruver’s article on empathy was a top read for the second month in a row, generating several comments from readers.

If you’d like to publish the latest massage news on your Web site, MASSAGE Magazine recently implemented a news feed program—available at no cost—to legitimate massage and bodywork sites. For more information, contact Jennifer Whalen, associate editor of integrated media, at apayne@MASSAGEmag.com.

Top 15 most-read news stories—March:

  1. Turn Your Business Cards into a Red Hot Marketing Tool
    Business cards were probably the first business marketing investment you made. You may carry them with you, but have you really thought about them in a while? By following some tricks of the trade, they can become your number-one, low-cost, high-impact marketing strategy. Pull out your card and follow the tips below. … Read more
  2. Empathy: Do You Feel What I Feel?  
    You’re at the mall with friends and suddenly you feel so overwhelmed, you have to get out of there. At a party, you start to get a really bad headache and moments later, the person you were talking to confesses she has a migraine. The massage client you are working on comes in with bad sciatica, and by the end of the session, he feels great but you have low-back pain. Any of these scenarios sound familiar? These types of occurrences are common with people who are intuitive empaths. … Read More
  3. Benefits of Prenatal Massage
    Prenatal massage is therapeutic bodywork that focuses on the special needs of the mother-to-be as her body goes through the dramatic changes of pregnancy. It enhances the function of muscles and joints, improves circulation and general body tone, and relieves mental and physical fatigue. The gentle, noninvasive approach of prenatal massage can ease discomfort associated with pregnancy, help the mother-to-be prepare for labor and give her nurturing emotional support. … Read more
  4. Survey: American Workers Feeling Stressed
    Massage therapy has been shown to reduce stress and effect relaxation—including within the workplace—and a new study shows the benefits of massage may be needed by Americans now more than ever. … Read more
  5. The Benefits of Watermelon Seed Oil
    Watermelon seed oil is also known as ootanga oil and kalahari oil. Historians trace its origin to the Kalahari Desert of Africa. The first recorded watermelon harvest occurred nearly 5000 years ago in Egypt and is depicted in Egyptian hieroglyphics on the walls of their ancient buildings. … Read more
  6. Performance Health Works to Get Biofreeze Off CVS Shelves
    One of the nation’s largest drugstore chains is carrying a topical analgesic intended to be sold only by health care professionals—and the product’s manufacturer is working to have the product removed from the stores’ shelves.… Read more
  7. Online Video Ads A Healthy Choice for Small Businesses
    The recent recession has been tough for service businesses, but some savvy health and wellness companies have found a creative and cost-effective way to attract new clients: online video ads from Jivox. Jivox, the online video advertising service that helps local businesses reach customers online, is being used by many health and wellness companies to create high-impact online video ad campaigns that build awareness for their services and bring new clients in the door. … Read more
  8. On-Site Workplace Massage and Wellness Firm Expands Nationally
    The leading Arizona provider for on-site employee wellness has announced their national expansion. The Back Rub Company provides workplace wellness programs including seated chair massage, fitness classes and lunch and learn workshops, in addition to event and trade-show massage nationwide. … Read more
  9. How to Give a Client a Hand or Foot Scrub in a Dry Room
    Want to offer mini foot or hand treatments, but have no water in your treatment room? No problem! Clients love having softer, healthier skin, and dry treatments work because there’s no need to rinse our products off. You can charge an add-on fee of $20 for feet and $15 for hands. … Read more
  10. Massage Therapy Foundation Deadline Nears
    Massage therapists interested in applying for the Massage Therapy Foundation’s Community Service Grant have until April 1 to do so. … Read more
  11. Optimize Spa Operations and Massage Therapy Services
    Massage is the most requested treatment at spas, according to Associated Bodywork and Massage Professionals, a national membership association for massage therapy and bodywork professionals licensed in the U.S. In fact, within the last two decades, massage therapy in the United States has become mainstream, increasing the demand for qualified massage therapists in a wide array of spa settings, including day, resort, hotel, cruise line, medical, hospital, lifestyle real estate communities and brand-specific enterprises. … Read more
  12. Gold Not Only Valuable, It’s a Healthy Skin Care Ingredient
    While watching CNBC or other major news networks, one may hear about the price of Gold. It’s common to hear that it has kept a rather high value during this economic recession. However, gold has a new value: it’s becoming a more commonly used ingredient in anti-aging formulas. … Read more
  13. Understanding the NCETMB, the NCETM and the MBLEx
    Trying to navigate your way through the various examinations required to become a licensed massage therapist can feel like wading through alphabet soup. Depending on the state you live in, you may be required to pass the National Certification Examination for Therapeutic Massage and Bodywork (NCETMB), the National Certification Examination for Therapeutic Massage (NCETM) or the Massage and Bodywork Licensing Examination (MBLEx).  … Read more
  14. Massage Therapy Foundation Launches Fund-raising Campaign
    The massage field’s leading research organization has launched a telephone fund-raising campaign.… Read more
  15. Sacred Lomi: Heart-Centered Healing
    Lomilomi is the Hawaiian term for massage, making it a catchall for many variations of this beautiful art. Sacred Lomi has been developed from Temple Style lomilomi. … Read more

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