Fall is right around the corner, and depending on where you live and practice, people may be gearing up for the chillier months of the year. Instead of allowing the season to come and go as you continue your daily work, seize the opportunity to market your practice based on the change in weather.

Now is the time to start thinking of ways to reach out to new clients and also garner more appointments from the existing ones. The fall and winter months can serve as the perfect marketing angle for warm and cozy massage and bodywork sessions.

One way to tap into this seasonal theme is via your massage cream. Although this might seem like a minor detail, letting clients know what kind of massage cream you’ll be applying, along with any benefits it might bring, can add worth to the massage or bodywork session in potential clients’ eyes.

In cold-weather locales, many people worry about dry skin during the fall and winter months, due to both the drop in temperature and rise in whipping winds. If you live and work in a region where this typically is the case, try searching for massage creams that pack a moisturizing punch.

One way to find the best massage creams for dry skin is by simply reading the label. Look for such ingredients as avocado, sunflower and carrot oil, all of which bring moisture to massage cream.

Avocado extracts, for instance, have a high fat content, loaded with vitamins A and C to protect, smooth and soften skin. Sunflower oil may provide a protective layer to skin, making it more difficult for cold winds and dry air to damage the dermis. Carrot oil, which is rich in beta carotene, may boost the growth of new tissue to replace dry, chapped skin.

Other hydrating elements, such as moisture-binding wheat amino acid and beta glucan, can also help restore the elasticity of your clients’ skin. In addition, a massage cream that contains ingredients along the lines of jojoba oil, shea butter and sesame oil should be loaded with vitamins A, E and F, which may help rejuvenate and moisturize dry skin during and after a massage.

Touting the fact that your massage or bodywork session will not only leave a client feeling relaxed and refreshed, but also allow that client to enjoy the added perk of deeply moisturized skin, is a great way to set your massage practice apart from the others, especially in the cold and dry months of fall and winter.

Begin your search now for the massage cream that will make a major impact on dry skin while still allowing you the perfect combination of friction and glide necessary to perform your daily sessions. Once you’ve located the right lubricant, you can begin to revise your practice menu for the fall and winter, reach out to local publications and news outlets, and perhaps produce a new seasonal flyer or brochure.

—Brandi Schlossberg