SCOTTSDALE, Ariz., Feb. 24, 2011: Massage Envy, the pioneer and national leader of affordable and convenient massage and spa services, announced today the signing of a multi-unit Regional Developer agreement with Nathan McFarland and Lari Jarvis for the development of 5 to 10 new centers in Hawaii. This is a new region for the company, which experienced unprecedented growth in 2010.

Massage Envy’s development throughout Hawaii is part of a steady and strategic plan being implemented by the brand, which includes expanding in existing markets while entering new cities across the country to help drive the growth of the world’s largest system of franchised massage centers.

McFarland and Jarvis are long-time colleagues who previously worked together in sales for Wells Fargo. Both excelled in their responsibility for highly productive territories, including Hawaii. They are now residing in Hawaii and beginning to work towards opening their first Massage Envy center on Oahu later this year.

“We look forward to introducing the Massage Envy concept to Hawaii and expanding the company’s presence throughout the islands,” said McFarland. “Our goal is to provide our guests the ability to take charge of their own health and wellness through Massage Envy’s full range of convenient, affordable and professional spa and massage services.”

In 2010, Massage Envy opened 43 new locations, bringing the total number of locations currently to more than 660 units operating in 43 states. In addition, since introducing its Massage Envy Spa® concept in late 2009, the company has opened or converted a record of more than 280 spa locations in 37 states. Despite the recession, Massage Envy also has experienced a 29 percent growth in membership, increasing from 701,000 members in 2009 to over 900,000 members in 2010.

In fact, last year, the company performed its 20 millionth massage. Net sales for franchisees have grown as well. For the 530 centers that have been open for more than 12 months as of Dec. 31, 2009, they have averaged $885,700 in annual net sales. The company also is the world’s largest employer of licensed/registered massage therapists with more than 16,000 therapists providing over 250,000 massages every week.

In addition to the development agreement mentioned above, Massage Envy is seeking new and existing franchisees to expand across the U.S. with Massage Envy Spa. To fuel this growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction.

“Massage Envy welcomes Nathan McFarland and Lari Jarvis to the Hawaii market,” said Massage Envy CEO David Humphrey. “They have a proven track record of producing results. Our success in Hawaii will stem directly from their passion to provide affordable and accessible massage therapy and skincare treatments for guests who recognize the importance of maintaining a balanced lifestyle focused on wellness.”

Entrepreneurs interested in exploring franchising opportunities with Massage Envy and Massage Envy Spa may contact Lori Merrall at (480) 366-4171 and lmerrall@massageenvy.com, or visit www.massageenvy.com.

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise of massage centers is dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Massage Envy Spa is its newest concept, offering Murad® healthy skin facials, as well as therapeutic massages. Founded in 2002, Massage Envy has more than 660 locations in 43 states, with new centers opening every month. The company was recently named a top AllBusiness (a D&B company) AllStar Franchise, and is a member of the International Franchise Association (IFA). For more information, visit www.massageenvy.com.

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