With more than 600 locations nationwide, Massage Envy is the largest massage franchise business in the U.S., and the largest franchise employer of massage therapists. In a new move, the company will offer spa services and employ estheticians as well.

The company announced this week a partnership with skincare company Murad Inc., which will see many of Massage Envy’s locations converted into a new brand: Massage Envy Spa.

Massage Envy Spa will offer Murad treatment facials, including special treatments customized specifically for this partnership, and Murad products.

“Murad’s introduction of its treatments and retail products to Massage Envy brings its scientifically proven skincare solutions to a new consumer,” noted a company press release. “The treatments will be performed by licensed estheticians who will receive ongoing training and education from Murad for maximum client results.”

Massage Envy has 625,000 client members who purchase massage sessions at a low rate.

“We’re very pleased to be working with Murad in an effort to bring our members the most effective, highest quality treatments and products available,” said Massage Envy Chief Executive Officer David Humphrey. “The relationship says a great deal about our organizations’ mutual regard for our clients.”