As the massage industry became home to successful membership-model franchises over the past seven years, the spa industry took note—and spa franchises have taken hold around the U.S. as well.

On May 6 the nation’s leading massage franchise business, Massage Envy, announced a marriage of massage and spa, with its new model, Massage Envy Spa.

Massage Envy clinics will offer facials as well as massage at discounted membership rates, and the clinics will employ estheticians as well as massage therapists.

The clinics—there are 565 of them in 40 states, with an additional 230 under development, and 485,000 people holding Massage Envy membership—will begin converting to the new spa model in June. In December the company announced it had added hot stones to its menu of services at some locations.

Massage Envy partnered with Murad International to create four signature facials: Environmental Shield Vitamin C; Clarifying Enzyme Acne; The Age Reform; and Sensitive Skin. All facials are performed by estheticians.

Massage Envy (www.massageenvy.com) was founded in Scottsdale, Arizona in 2002.

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