Opens 87 new locations and converts 94 spa locations since January 2011

Scottsdale, Ariz. (Jan. 19, 2012) – Massage Envy, the pioneer and national leader of professional, convenient and affordable massage and spa services, has announced the company’s success story continued building strength in 2011 with the opening of 87 new clinics–bringing the total number of Massage Envy locations to 742 in 44 states. In addition, since introducing its Massage Envy Spa® concept in late 2007, the company has opened or converted a record 438 spa locations in 39 states.

“Thanks to our franchise partners, the Massage Envy brand continues to accelerate,” said Dave Crisalli, Massage Envy CEO and president. “Our entire network is focused on our mission to provide a pathway to wellness, well-being and worth through our massage and skin-care services in 2012.”

Despite the current economic climate, Massage Envy has experienced more than a 10 percent growth in membership, increasing from 904,000 members in 2010 to more than 1 million members in 2011. Additionally in 2011, the company surpassed its 500,000th facial and Massage Envy’s average unit volume surpassed $1 million and experienced year-over-year growth of 25 percent.

“Our success in 2011 is a result of our focused operating plan,” added Crisalli. “We’ve never been more aligned with our franchise partners, and we are very excited about making our brand and our high-value offers even more accessible to more consumers in 2012.”

Today, there are more than 740 Massage Envy and Massage Envy Spa locations in 44 states, making it the largest system of franchised massage clinics in the industry. The company also is the world’s largest employer of licensed/registered massage therapists with more than 16,000 therapists providing more than 250,000 massages every week.

Because innovation has been at the heart of Massage Envy since its inception in 2002, the company launched the Massage Envy Spa concept to offer affordable healthy skin care beyond traditional massage therapy. Massage Envy established an exclusive partnership with global skin-care leader Murad®. With Murad, Massage Envy Spa customers benefit from facials and skin-care products designed by one of the world’s foremost leaders in skin health.

Over the next several years, Massage Envy is seeking to expand across the country with Massage Envy Spa leading the way in these development goals. To fuel this growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but do not necessarily need to have a massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Massage Envy and Massage Envy Spa franchisees can expect their initial investment to range from approximately $343,000 to $568,000, including the franchisee fee.

“Franchisee candidates have the unique opportunity to join a compelling brand like Massage Envy that is clearly delivering on its brand promise to its members and guests,” said Crisalli.

Entrepreneurs interested in exploring franchising opportunities with Massage Envy Spa may contact Lori Merrall at (480) 366-4171 and lmerrall@massageenvy.com, or visit Massage Envy’s franchising website at www.massageenvyfranchise.com.

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the U.S. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy has more than 740 locations in 44 states. In addition, the average unit volume for a Massage Envy is $1 million. The company was recently ranked #57 in Entrepreneur’s 2012 Franchise 500 and named a top 100 AllBusiness (a D&B company) AllStar Franchise. Massage Envy is a member of the International Franchise Association (IFA). For more information, visit www.MassageEnvy.com.

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