Largest franchised system of massage clinics in industry recognized for its focus on veterans

Scottsdale, Ariz. (June 11, 2012) – Massage Envy, the pioneer and national leader of professional, convenient and affordable massage and spa services, has been recognized among the top 10 percent of franchise companies named to the 2012 Military Friendly Franchises® list. Compiled by G.I. Jobs, the list highlights those companies that provide veterans with the best financial incentives and training, and which have the highest number of veteran franchisees.

Massage Envy has made it a priority to recruit franchise owners with military experience. The company, a proud member of the International Franchise Association’s VetFran Program, offers a discounted franchise fee to veterans and has implemented a marketing program to educate and recruit veteran franchisees.

“I am proud to be a part of such a strong, innovative company that values veterans and the qualities that we bring to business ownership,” said Dave Dequeljoe, a former Navy fighter pilot and now owner of two Massage Envy clinics in Virginia. “People often comment that running a health and wellness business must be so different from being in a fighter squadron, but the principles of excellence and leadership are exactly the same.”

The 2012 Military Friendly Franchises list was compiled through extensive research by G.I. Jobs in which thousands of franchises nationwide were polled. Methodology, criteria and weighting were developed with the assistance of a Franchise Advisory Board. This year’s list has been released in conjunction with a recent study showing that veteran-owned franchises generate more than $41 billion annually and employ 1.5 million people¹.

The full list of Military Friendly Franchises will be published in the June issue of G.I. Jobs, the July/August issue of Vetrepreneur Magazine and on, a Web tool that helps veterans decide which franchise to choose.

There are nearly 800 Massage Envy and Massage Envy Spa locations operating in 45 states, making it the largest system of franchised massage clinics in the industry. Innovation has been at the heart of Massage Envy since its inception in 2002, and the company continues to deliver on its mission to provide a pathway to wellness, well-being and worth through massage and skin care services. Massage Envy is the world’s largest employer of licensed/registered massage therapists with more than 18,000 therapists providing more than 300,000 massages every week to a total of more than 1.1 million members.

In 2007, the company launched the Massage Envy Spa to offer affordable, healthy skincare beyond traditional massage therapy. Massage Envy established an exclusive partnership with global skin-care leader Murad®. With Murad, Massage Envy Spa customers benefit from facials and skincare products designed by one of the world’s foremost leaders in skin health.

Over the next several years, Massage Envy is seeking to expand across the country with Massage Envy Spa leading the way in these development goals. To fuel this growth, the company is looking for specific franchisee candidates who have the ability and the desire to learn and follow a system that ensures value and customer satisfaction. Qualified franchisee candidates should have business sales or management experience, but do not necessarily need to have a massage therapy or spa operations background. They also should possess a minimum net worth of $500,000 and liquid assets of at least $150,000. Massage Envy and Massage Envy Spa franchisees can expect their initial investment to range from approximately $352,000 to $569,000, including the franchisee fee.

Entrepreneurs interested in exploring franchising opportunities with Massage Envy may contact Lori Merrall at (480) 366-4171 and, or visit Massage Envy’s franchising website at

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the U.S. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy has nearly 800 locations in 45 states. For more information, visit