More than $170,000 has been raised so far for breast cancer research by Massage for the Cure, an event hosted in various Massage Envy locations throughout the nation.

Therapists at the popular franchise provide massage sessions in exchange for donations to the Susan G. Komen for the Cure foundation, which funds and promotes research toward a cure for breast cancer. So far this year:

• June 9: Massage Envy clinics in Colorado provided 1,439 free massages and generated $46,828 in donations

• July 28: events in Atlanta and Chicago generated approximately $75,000 in donations.

• Aug. 4: clinics in Utah and St. Louis generated nearly $50,000 in donations.

“Massage Envy LLC pays each franchisee for every massage performed during Massage for the Cure so that they can pay their therapists,” explained Massage Envy’s Chief Marketing Officer Dallas Bennewitz. “While the money raised during a Massage for the Cure event comes from customer donations, each franchise owner is contributing their overhead and incidental costs to run the event, additionally they are not generating revenue the day of the event as well, an opportunity cost of $2,000-$4,000 per clinic based on size and location.”

The next Massage for the Cure events are scheduled for Sept. 15 in Arizona, North Carolina, Miami and Houston; Sept. 22 in New Jersey; and Oct. 6 in the Seattle area.

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