San Antonio, Texas (January 18, 2012) – Massage Heights, an international premium franchise membership massage company that makes regular massage therapy affordable and convenient to the masses announced today their new relationship with the American Cancer Society. Massage Heights will serve as a national sponsor of the American Cancer Society’s DetermiNation half-marathon and marathon training program, driving participation in their program through increased awareness among Massage Heights customers and enabling customers to save lives from cancer and create a world with less cancer and more birthdays.

“Massage Heights is proud to support the American Cancer Society DetermiNation team in their efforts to help people touched by cancer live better lives. Our brand was founded on the philosophy of helping people live their lives better through increased relaxation, better pain management and overall wellness; all direct benefits of massage,” said Massage Heights President and CEO Glenn Franson.

The DetermiNation program is the American Cancer Society’s nation of athletes determined to end cancer. This powerful and inspiring movement saves lives by enabling athletes of all abilities and volunteers to dedicate their training and participation in half-marathons and marathons to help fight a disease that has already taken too many lives. In addition to the sponsorship of DetermiNation training teams preparing for events across the country, this collaboration will allow Massage Heights members and non-member guests, franchisees and employees the opportunity to participate as a member of the National Massage Heights DetermiNation team, improving their health and running for a cause. They can also take advantage of cause-related marketing promotions and fundraising events in local Retreat markets and volunteer with local chapters.

Scientific research suggests that a dedicated program of massage can provide stress relief, help manage depression, boost immunity, relieve pain, and help cancer patients manage cancer-related symptoms. Many health-conscience consumers do not consider massage to be self-indulgent but rather a vital and invaluable part of their overall wellness program. Massage Heights employs licensed, registered and certified massage therapists who are trained to provide a variety of therapeutic massage treatments that are customized to address the individual needs of their member and non-member guests.

For more information on Massage Height’s relationship with the American Cancer Society, please visit, or on Twitter @Massage_Hghts