Company hopes to increase awareness of benefits of massage for athletes
SAN ANTONIO – Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, is thrilled to announce their co-founder Wayne Evans has advanced to the CrossFit Games as a Masters competitor. The CrossFit Games Masters competition will take place July 21-23, 2015, at the StubHub Center in Carson, California.
CrossFit has become a popular sport worldwide, helping transform lives and creating a sense of community for people of all ages. It is a training program that can help improve cardiovascular endurance while increasing muscle mass and strength to improve body composition in a healthy way. The CrossFit Games is considered the world’s ultimate test in discovering the fittest athlete on earth. CrossFit Games Athletes must be prepared for anything, as they do not know what challenges await them.
“This has been a dream of mine for so long. I was a collegiate track and field athlete with dreams of making it to the Olympic Games, but after graduation my life took a different direction. Now I’m 54 years old and headed to the World CrossFit Games; it’s surreal as it’s known to be the equivalent to the Olympic Games,” said Evans. “Determination, discipline and massage is what it takes, along with an amazing support staff. I’ve seen firsthand how CrossFit has changed people’s lives and health for the better and I am no exception.”
Athletics have always been a beacon of light for Evans. He was awarded a track and field scholarship to Texas State University. After graduation he began teaching and coaching football and track and field at the high school level, but his career shifted five years later to the health and fitness industry. It’s along this path that Evans and his wife, Shane, realized the important role massage therapy can play in maintaining a healthy lifestyle and founded Massage Heights in 2004. Today, Massage Heights’ philosophy has evolved into much more than providing therapeutic services, it’s about being part of a larger wellness movement focused on helping people achieve balanced and healthy lifestyles.
As Evans prepares for the games, the workouts will become more intense, making regular massage therapy an important part of his training regimen. Massage benefits CrossFit athletes in many ways: While exercising at a high-intensity rate, as in CrossFit, the body produces lactic acid and general toxins in the muscle, which can interfere with the electrical signals in the muscles and nerves. This can slow energy reactions and impair muscle contractions. Incorporating therapeutic massage in a fitness regimen can help the training and recovery process for an athlete’s body. It can also help lengthen the muscles, which increases range of motion and helps reduce muscle fatigue, soreness, inflammation and pain in the joints, tendons, ligaments and fascia, while also increasing blood flow and circulation.
Follow Evans’ journey on social media using the tag #ElevateYourFitness as he prepares for the games.
Massage Heights is a family-owned, membership-based therapeutic services franchise company that provides members and guests convenient, professional, affordable, resort-quality massage and facial services that help them achieve a balanced and healthy lifestyle, in an upscale retreat environment. Regular massage and skin therapy services help people look and feel better from the inside out by aiding in the reduction of stress, managing pain and increasing relaxation, all resulting in the ability to tackle daily life with a higher level of vitality and positivity, truly elevating the everyday. Massage Heights was founded in San Antonio, Texas, in 2004. Today, Massage Heights has more than 120 locations open in the U.S. and Canada, with aggressive growth planned across the U.S. and internationally in the next five years. The company was featured on the CBS hit reality series Undercover Boss in December 2013, ranked 33rd Top Franchise to Own in 2013 by Franchise Business Review, ranked 259 in Entrepreneur Magazine’s Franchise 500 list for 2014, included in Franchise Times’ Next 300 list for 2013, cited in USA Today‘s Top Franchises for Minorities for 2013, recognized in Franchise Times as one of the smartest growing companies in franchising for 2014, and is a member of the International Franchise Association.
Massage Heights employs licensed, registered and professional massage therapists who are trained to provide a variety of therapeutic massage treatments customized to address the individual needs of their member and non-member guests.
Massage Heights offers a variety of custom massage modalities, including deep tissue, Swedish, sports therapy, prenatal and reflexology, as well as custom dermalogica® skin treatments, including anti-aging, sensitive skin, clear skin and brightening. Therapeutic experience-enhancing add-on services called Elevations include a reviving foot scrub, revitalizing face massage, hot stone therapy, active therapy, skin enriching, skin refining, skin purifying and all-natural aromatherapy. For more information on Massage Heights, visit massageheights.com and facebook.com/massageheights, and follow on Twitter @Massage_Hghts.