Executive uncovers insights vital to the franchise company’s growth
San Antonio, TX. Massage Heights’s chief operating officer, Shane Evans, has decided to go undercover inside a few of the company’s locations on CBS’ Undercover Boss, in an episode that airs Dec. 13 at 8 p.m. EST. Massage Heights is a family-owned, membership-based massage franchise company that makes massage therapy convenient and affordable.
During Evans’ journey, she went undercover in four Massage Heights locations, which are called Retreats, in four different cities around the country to examine what’s really happening at the Retreat level and discover what the company can do to help elevate the lives of their employees and guests. She performed four different jobs, including Retreat director, massage therapist, skin therapist and lifestyle consultant. The eye-opening experience will not only leave a lasting impression on her personally, but will also affect the company as it prepares to open its 100th location later this year.
“This experience was incredible, and I was humbled to work alongside some of our team members,” said Evans. “Massage Heights strives to ensure our employees are happy and that they enjoy their job–not just for the success of the business, but because our family believes that people must love their job to be truly happy and healthy. This experience is going to help us do that.”
Massage Heights strives to retain employees and become the employer of choice in the massage industry, and based on her findings, Evans and the corporate team hope to make some changes as to how the business is operated on the Retreat level in order to ensure employees throughout the franchise system are happy. The list of actions in consideration includes revising pay structure, ensuring that advanced education and training opportunities are well executed system-wide, and finding ways to better communicate and simplify the daily operations standards. Additionally, Massage Heights is launching the Heights Family Fund, a nonprofit organization that will help employees in crisis situations by allowing them to apply for emergency relief.
Evans joins the ranks of other C-level executives who have appeared on Undercover Boss from companies such as Cinnabon, 7-Eleven, NASCAR, 1-800-Flowers and DirecTV, and she is the first massage franchise executive to appear on the show.
Massage Heights offers a variety of custom massage therapy, including deep tissue, Swedish, sports therapy, prenatal and reflexology, as well as custom dermalogica® skin treatments, including Anti-Aging, Sensitive Skin, Clear Skin and Brightening. Therapeutic experience-enhancing add-on services called Elevations include a Reviving Foot Scrub, Revitalizing Face Massage, Hot Stone Therapy, Active Therapy and all-natural aromatherapy. Medical research proves a dedicated program of massage can help fight off disease and depression, boost immunity, relieve pain, improve athletic performance, increase alertness and improve sleep quality. Many health-conscience consumers do not consider massage to be self-indulgent but rather a vital and invaluable part of their overall wellness program. Massage Heights employs licensed, registered and certified massage and skin therapists who are trained to provide a variety of therapeutic massage and facial treatments that are customized to address the individual needs of their Member and Non-member Guests.
For more information on Massage Heights, visit www.massageheights.com.
About Massage Heights
Founded in San Antonio, Texas, in 2004, Massage Heights is a family-owned franchise massage company built on a membership model. The model makes regular massage therapy affordable, while still providing the level of service available at a five-star resort. The company’s mission is to help all types of people incorporate convenient, high-quality, rejuvenating massage into their lives so that they can live better and elevate the everyday. In an exploding industry, the company has more than 95 operating franchise locations in the U.S. and Canada and plans to open a total of 500 U.S. locations within the next five years. The company was ranked in Entrepreneur Magazine‘s Franchise 500 list for 2012 and in Franchise Times‘ Next 300 list for 2013, and is a member of the International Franchise Association.