Budget-Conscious Consumers turn to National Massage Therapy Franchise for Affordable Pampering

February 25, 2009 // Franchising.com // San Antonio, TX – Despite weak consumer spending on vacations and luxury goods and services, Massage Heights, a national membership-based massage therapy franchise, reported today an impressive 16 percent increase in same-store sales from 2007 to 2008.

“Our business is seeing record growth because more and more Americans are recognizing the health benefits of massage therapy, and we’re introducing our members to top-notch massage therapy services at a fraction of the price they would pay at a full-service spa,” said Glenn Franson, CEO of Massage Heights.

Since its founding in 2004, Massage Heights has grown to more than 45 franchise locations across the country with 26 of those locations launching operation just last year. System-wide revenues for Massage Heights topped $17 million in 2008, up from $7 million in 2007.

“Our newest franchise owners are shattering records in terms of growth and sales despite today’s economic recession,” said Franson. “Stores are encouraged to meet a quota of 100 new members per month and many locations are reaching 140 to 180 members per month.”

The San Antonio-based franchise experienced 135 percent growth in 2008 by focusing on expansion in untapped states, including Florida, California, Nevada, Kansas and Georgia. Massage Heights projects to open approximately 40 franchise locations and reach $40 million in system-wide sales this year. Executives have identified 54 U.S. markets for expansion and regional developers are working with prospective franchise owners in 31 of those market.

“We are surpassing our national franchise development goals by attracting qualified entrepreneurs from all walks of life who are looking to tap into a booming $11 billion industry,” said Franson. “Massage therapy is proving to be both an essential component for a healthy lifestyle for the average consumer and an optimal business opportunity for those that have displaced by the economy and looking for a financially and personally rewarding career.

About Massage Heights
Founded in 2004, Massage Heights is a membership-based massage therapy franchise offering guests the high-end massage therapy services found at a luxurious spa at an affordable price. With 45 operating franchises, company plans call for nearly 300 additional locations by 2010, with a total of 1,620 locations within the next five years. The average cost to open a Massage Heights franchise is between $228,000 to $446,000 with a franchise fee of $42,000. Single and multiple units, as well as regional development opportunities are available. Massage Heights is now offering a 10 percent discount on the initial franchise fee for military veterans.

 

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