Jesse Bender, MINDBODY’s regional sales manager, to present “How to Create Client Loyalty,” a free webinar for professional massage therapists

Ponte Vedra Beach, Fla. On August 19, 2015, from 2:00-3:00 p.m. EST, MASSAGE Magazine will host “How to Create Client Loyalty,” a free webinar for professional massage therapists. The webinar will be accessible via massagemag.com and feature presenter Jesse Bender, regional sales manager for MINDBODY, a leading provider of cloud-based business management software for the wellness services industry.

“Touch therapies have the power to affect clients in a positive and healthful way—but only when therapists can effectively and consistently reach clients,” said MASSAGE Magazine’s editor in chief, Karen Menehan, who will moderate the webinar. “That is why MASSAGE Magazine is dedicated to massage therapists’ success, both in their session rooms and businesses. That is also why we are pleased to present this free MINDBODY webinar as a gift to our audience of massage therapists.”

During the webinar, Bender will offer therapists the opportunity to participate in a discussion in which they can learn how to turn new and existing clients into loyal customers, and how automated marketing tools can help therapists reach out to clients regularly. The webinar will also present strategies for maintaining good client relationships from the first visit to the first year and beyond; increasing client retention rates; creating effective loyalty programs; and using client feedback to enhance a massage therapy practice.

MASSAGE Magazine logoStrategies for gaining new clients are of great interest to massage therapists, as are ways to convert those clients into repeat customers. Therapists who learn how to build lasting relationships with clients can have a distinct business advantage in what is often a crowded market, whether they are in practice for themselves or work for an employer.

“Developing strong, long-lasting client relationships lies at the core of any successful business. In today’s marketplace, Web and mobile technologies can be instrumental for cultivating customer loyalty and growing overall retention,” said Stephanie Jennings, senior vice president of sales at MINDBODY. “We’re excited to share our insight on the best strategies for building customer loyalty with massage-and-spa business owners around the world.”

MINDBODY offers many products that make running a business easier for massage therapists and other wellness professionals, including software that can take payments, schedule appointments online, handle retail sales and manage staff, among other features. It can also help therapists create and send marketing messages to clients. Bender, who has more than 10 years of sales and marketing experience and has also run his own small business, joined the company in 2013. He has presented many marketing-related webinars for MINDBODY, including “How to Pin, Post, and Tag Your Way to More Clients” and “How to Use Your Website to Bring in More Business.”

“MINDBODY, with its business-management expertise and commitment to providing practice-building services to today’s massage therapists, shares MASSAGE Magazine’s goal of supporting therapists’ businesses—so that therapists can focus on delivering their gift: professional massage therapy sessions,” Menehan said.


MINDBODY is a leading provider of cloud-based business management software for the wellness services industry, with over 45,000 local business subscribers in 132 countries and territories. These subscribers provide a variety of wellness services to more than 25 million active consumers. MINDBODY’s integrated cloud-based business management software and payments platform helps business owners in the wellness services industry run, market and build their businesses. MINDBODY also helps consumers more easily evaluate, engage and transact with these businesses, enabling them to live healthier and happier lives. For more information, visit mindbodyonline.com.

About MASSAGE Magazine

MASSAGE Magazine is the only monthly magazine serving massage professionals throughout the U.S., in publication since 1985. MASSAGE Magazine offers information via its print magazine, social networking channels and a website that is updated daily. MASSAGE Magazine provides inspiration and information to help therapists succeed in business and their session rooms. Print subscriptions may be ordered at massagemag.com or by calling (904) 285-6020.