MASSAGE Magazine welcomes Cherie Sohnen-Moe and Lynda Solien-Wolfe, founders of Retail Mastery, as its newest bloggers on

MASSAGE Magazine Welcomes 'Retail Mastery' as Newest Blog on, MASSAGE MagazineMASSAGE Magazine has welcomed Cherie Sohnen-Moe and Lynda Solien-Wolfe, founders of Retail Mastery (, an educational resource that provides information on retail to massage therapists, as its newest bloggers on Their blog, “Retail Mastery,” premiered Nov. 2, 2011.

“We’re always searching for leaders in the industry to share their experience and expertise with our readers,” said Jennifer Whalen, managing editor of MASSAGE Magazine. “Cherie and Lynda are leading experts within the massage field, and their partnership to inform massage therapists about the benefits of retailing within one’s practice and how to extend their bottom line is of crucial importance, especially with the current state of the economy.”

Sohnen-Moe and Solien-Wolfe join a star list of expert bloggers on, including John F. Barnes, Erik Dalton, Suzanne Scurlock-Durana, Laura Allen, Ann Catlin, Irene Smith, Karen Ball, Cliff Smith, Tad Wanveer, Mary Kathleen Rose, Felicia Brown, Maria G. Turchi, Kelly Robbins, Paul Lewis, Bob McAtee, Jane Irving, Karina Braun, Lauriann Greene and Rick Goggins.

Solien-Wolfe is the director of clinical education and research–massage and spa for Performance Health, the makers of Biofreeze. She is a licensed massage therapist and a facial specialist in the state of Florida. She has a private massage therapy practice in Merritt Island, Florida, which has been in the same location since 1994. Solien-Wolfe started retailing products in her practice right out of massage school when she opened her practice 17 years ago. She is also the president of the Solwolfe Resource Group Inc., a business-development consultancy specializing in the massage, spa and integrated health care markets.

Solien-Wolfe teaches classes and workshops on marketing, business and retailing all over the country. Her favorite hobby is to travel to spas and wellness centers around the world. She is past chairman of the Florida Board of Massage Therapy and serves on the editorial advisory board for MASSAGE Magazine.

Sohnen-Moe is an author, business coach and international workshop leader. She has been in business since 1978. She was in private practice for many years as a massage and holistic health practitioner before shifting her focus to education and coaching. Her background is diverse. When she did massage, she was a sole practitioner. In her coaching/consulting practice, she has worked with individual therapists to small wellness centers to day spas with multiple locations, to retail boutiques.

She has served as a faculty member at the Desert Institute of Healing Arts and the Arizona School of Acupuncture and Oriental Medicine, and was an adjunct professor at Clayton College of Natural Health (CCNH). Sohnen-Moe has written hundreds of articles, and is author of the books, Business Mastery, Present Yourself Powerfully and The Art of Teaching. She is the co-author of The Ethics of Touch, a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine.’s bloggers can be found on, beneath the tab, “Massage Experts’ Blogs.”

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