About five years ago, Richard Laermer, a public relations executive, found himself with time to kill during a layover at Logan Airport in Boston.

“I was milling around the terminal, and I noticed a place that had massage,” recalled Mr. Laermer, whose firm has offices in New York and Los Angeles. “I thought, hmm, I can go to the food court, or I can get a massage.”

He opted for the massage. A young woman kneaded his back and then worked her fingers deep into the soles of his feet. “It was really expensive, but it felt really good,” Mr. Laermer recalled of his 30-minute massage, which cost $50. “Definitely a better choice than going to Burger King.”

The New York Times, New York, New York, May 2, 2012