Corporations, small businesses and workplaces in general offer opportunities for massage therapists to market massage therapy—especially as a growing number of media reports indicate the U.S. workforce is stressed and that employee-wellness programs save businesses money.
May is Global Employee Health and Fitness Month, sponsored by the National Association for Health and Fitness.
Current reports from the media are detailing the detriments to employers of employee stress, while touting the benefits of workplace wellness programs.
The way employees feel, or their well-being, can account for more than a quarter of the differences observed in individuals’ performance at work, according to a recent press release from Springer, which published new research on this topic. “Workplace well-being is therefore receiving increasing attention, as it may have economic implications for the organization if workers are underperforming,” the release noted.
According to the Minnesota Department of Health, on average, employers that adopt wellness programs enjoy a 25 percent reduction in sick leave, health plan costs, workers compensation and disability costs—and nationwide, companies can expect to save $3 to $6 for every $1 spent on a wellness program.
Massage therapists can include such information in marketing materials when reaching out to corporations with massage offers.