GREENSBORO, N.C. – The Enviable Lifestyle: Creating a Successful Massage Therapy Business by Bill Norman and Shelley Johnson-Norman is a guide to building a meaningful life through a massage therapy business.

Bill Norman and Shelley Johnson-Norman feel that many people in today’s corporate world are burnt out by their jobs. But in their new book, they proclaim that it doesn’t have to be that way. Norman and Johnson-Norman gave up stifling corporate careers for a field they felt passionate about: massage therapy. The Normans made their business an incredible success, and now, in The Enviable Lifestyle: Creating a Successful Massage Therapy Business, they show readers how to do the same.

The Enviable Lifestyle explores the ways and means to a booming and life-affirming business in massage. The book details how to find and build a loyal clientele, the 10 myths surrounding massage practices and why pro bono work is essential. Readers will also discover how to utilize relationships to create referral business and the real secrets to an enviable lifestyle.

Authors Bill Norman and Shelley Johnson-Norman feel sure that The Enviable Lifestyle can help readers discover a new way of living—and working—that is as richly satisfying as it is life changing.

For more information or to request a free review copy, members of the press can contact the authors at email address is being protected from spam bots, you need Javascript enabled to view it   The Enviable Lifestyle: Creating a Successful Massage Therapy Business is available for sale online at,, and through additional wholesale and retail channels worldwide.

About the Authors
Bill Norman is a graduate of the Culinary Institute of America. An executive chef for many years, he managed a food service company. Shelley Johnson-Norman graduated from Friends University and worked in corporate purchasing and outsourcing. Together, the couple left corporate management jobs to change their lives, learn massage therapy and start a small business. The owners of Kneaded Energy, they were chosen to serve as massage therapists on the International Sports Massage and Health Services Team for the 2004 Olympic Games.


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